Preliminary discussion on webpage art design and online page creation learning

Webpage art design is a new audio-visual design topic formed along with the emergence of computer networks. It is the basis for web designers to obtain the technology and artistic experience in their own age, in accordance with the design purpose and requirements, consciously carrying out creative thinking activities on the elements of Web pages in art planning must become an important part of design art and develop with the development of network technology. On the surface, it is just about the skills and methods of web page layout arrangement. In fact, it is not only a skill, but also a highly unified art and technology.

I. Content of webpage art design

The design activities contain subjective and objective factors. After establishing a webpage subject, we must first clarify and familiarize ourselves with the design objects and elements. Webpage art design involves a lot of specific content, which can be summarized into two aspects: Audio-visual elements and layout design.

1. Audio and video elements

Audio-visual elements include text, background, buttons, icons, images, tables, colors, navigation tools, background music, and dynamic images. Whether it's text, graphics, animation, audio, or video, web designers need to consider how to put them in the "big canvas" of the page in a touching form. The use of multimedia technology greatly enriches the expressive power of webpage art design.

Most of the preceding audio-visual elements can be displayed or listened to by the browser, without any external program or module support. For example, most browsers can display GIF, JPEG images, and GIF 89A animations. Some multimedia files (such as MP3 music) need to be downloaded to the local hard disk first, and then start the corresponding external program to play. In addition, you can use the Plug-in the browser to play multimedia files in more formats. After Microsoft launched Internet Explorer, it provided OLE-based ActiveX technology to play multimedia on webpages. ActiveX has become a popular technology. Java applet is another multimedia playing technology. Java applet is a small application program written in Java. Compared with plug-ins and ActiveX, Java applet has more flexibility and good cross-platform capabilities, so it has a good development prospect. In short, the continuous development of technology makes the comprehensive use of multimedia elements in the art design of web pages more and more extensive, so that viewers can enjoy more perfect audio-visual effects. The emergence of these new technologies also puts forward higher requirements on the art design of web pages.

2. Layout design

The layout design of web pages is similar to the layout design of print media such as newspapers, magazines, and so on. It plays an important role in the art design of web pages. The so-called webpage layout design is to arrange and combine audio and video multimedia elements in a limited screen space to personalize rational thinking, it is an audio-visual communication method with personal style and artistic characteristics. While conveying information, it also produces sensory beauty and spiritual enjoyment.

However, there are many differences between the web page layout and the layout of books and magazines. Print has a fixed size, and the size of a webpage is not controlled by the reader. This makes it impossible for web designers to precisely control the size and position of each element on the page. In addition, the organizational structure of a webpage is not linearly combined as printed materials, which makes it difficult to design the webpage layout.

II. Principles of webpage art design

As a carrier of information dissemination, web pages have many similarities with other publications, such as newspapers and magazines, and must follow some basic design principles. However, webpage design has its own special rules due to the different forms of expression, operation mode, and social functions. The art design of web pages is the combination of technology and art, and the unity of content and form. It requires designers to master the following three principles:

1. Distinctive themes

Visual design expresses certain intentions and requirements, has a clear subject, and actively communicates the subject to the viewer according to the visual psychological laws and forms. The purpose of appeal is to enable the theme to be understood and accepted in an appropriate environment to meet people's practical needs, this requires that visual design should not only be simple, concise, clear, and accurate, but also emphasize artistic design, and pay more attention to the unique style and strong visual impact, to highlight the design topic.

According to the theory of cognitive psychology, most people can only grasp four to seven separate pieces of information in short-term memory, more than 7 pieces of discrete information or unseparated information are easily blurred or forgotten in memory: relatively small but separated information must be relatively long, but not separated information is more effective and easy to browse. This rule is contained in the practical activities of people looking for and using information. It requires visual designers to consciously master and follow the design activities.

As a kind of webpage art design in the scope of visual design, its ultimate goal is to achieve the best theme appeal effect. The achievement of this effect allows viewers to quickly understand and absorb webpage theme ideas by using logic rules to make them conform to their psychological needs and logic for obtaining information; on the other hand, by applying the formal beauty rules of art to webpage elements, we can better create a visual environment that meets the design purpose, highlight themes, and enhance the viewer's attention to webpages, enhance understanding of webpage content. Only when two aspects are organically unified can we achieve the best theme appeal effect.

A good web design will certainly serve the website's themes, that is, what kind of website should be designed. For example, personal websites and commercial websites of different design categories have different purposes, so the standards of comments are also different. The relationship between art design and website themes should be as follows: first, design serves the subject; second, design is the product of the combination of art and technology, that is, to be "beautiful ", "functions" must be implemented. Finally, "beauty" and "functions" are used to better express the topic. Of course, in some cases, "function" is "topic", and in some cases, "beauty" is the topic. For example, Yahoo, as a search engine, must first implement the "function" of "search ". Its topic is its "function ". Personal websites can only reflect the author's design ideas, or simply aim to design a "beautiful" webpage. There is only one theme, that is, beauty.