Probe into the e-commerce mode of Internet +B2B

The current market mainstream retail to business e-commerce model there are two, the first is the pure business-to-trade model, based on the characteristics of enterprises, for the B-end customers to provide a one-stop e-commerce procurement platform, that is, the brand or the enterprise itself to establish a business-to-commerce platform for terminal buyers to provide automatic, Internet procurement services For example, the customer of the Flash service and Lok Mall, Days oh grapefruit tea is this mode, they set up business-to-commerce platform, cut off the intermediary agents, so that their products directly facing the terminal, to provide the most preferential price to the terminal.

The second is the B2B2B model, build platform and business-to-commerce platform, front-end buyers, back-end integration of suppliers or brands, through the platform to gather buyers and suppliers, buyers if there is demand can be directly through the platform procurement, this model is a resource integration, need to have sufficient resources to promote. For example, flash services to the shopkeeper is this kind of model, quickly to the shopkeeper integrated upstream suppliers, for offline stores to provide sourcing procurement services, has been in Shanghai nearly 4,000 stores customers through this platform for procurement, daily trading water in about 500,000 yuan, Shanghai is already the largest FMCG business-to-business supply chain service platform.

Here are a few things:

(1) products can be wireless expansion, the online platform can be placed without an upper limit of products available to buyers on-demand procurement, without time constraints. (2) The change of procurement mode, from the original through the telephone and other traditional order mode into the Internet procurement method, the entire procurement process does not require people to participate in

(3) can directly achieve online business-to-business large payment, no need to worry about debt collection, not pay the money do not ship

(4) flat, to the center, the Internet so that the entire Earth is flat, the traditional business-to-business are agents at all levels (provincial, municipal, district, etc.), each through the first class will increase the price of about 20%, which led to the transfer of goods to the end of the link cost is very high, sold to consumers is naturally high. Business e-commerce platform to solve is to center, cut off the middle of each link, with the lowest price and the fastest speed of circulation to the terminal, thereby giving consumers.

(5) Agent role change, the future agents will be transformed into service providers, using localization advantages to serve the localization of the terminal, thereby reflecting its value.

Business-to-business e-commerce platform, such as successful implementation, the future will bring many intangible assets, such as membership, orders and other data, using this data can be used for data analysis, accurate understanding of procurement behavior, according to the data in real-time adjustment operation strategy, with data to guide enterprises to manage and operate, In order to gradually let business enterprises gradually towards industry 4.0, to achieve enterprise industrial upgrading and gorgeous transformation.

Probe into the e-commerce mode of Internet +B2B