Product designer's promotion: Product demand role analysis

For a product designer, his goal, his growth direction should be the product manager, and the product manager's ability is not just a simple product designer upgrade, he also needs to master a large number of professional skills, product management, marketing, marketing and other aspects of the comprehensive ability, although so, but the meal is a mouthful of food, Road or step by step, product manager's ability to master is also slowly accumulated, for a lot of things, I have been learning, but also hope to be able to learn their knowledge and understanding of these knowledge with everyone to share and grow together.

Product demand is not only a demand, but also an art.

Product demand, it boils down to demand engineering, we regard it as a creation, an art, that is not a very meaningful thing!

Role Analysis of product demand
1, based on the requirements of the originator
2, based on the needs of the target party
3, based on the needs of the executive side

A company boss wants an office automation system to manage all the office processes in operation, which is managed by the IT department, and all employees use the relevant functions according to their work needs.
Demand Initiator: Boss
Demand Object side: all employees
Requirements executing party: IT department

What we are saying here is not a concrete, microscopic need, but a general, macroscopic demand. Demand Initiator We are referring to the customer, the customer here is the boss of a company. Incidentally, in the user's needs, we need to divide customer needs and user needs, customers often refer to managers, the needs of the proposed, they have what kind of demand, and these requirements are often relatively large, relatively pan, and put forward are some of the goals and direction, to develop some processes, set some key points , and user requirements refer to people who use the system, who are direct users, who have a good understanding of the workflow and the details of the business functions, and that the interaction, interface, etc. best meets their needs.
The object of demand is the person involved in the requirement. We try to categorize them by category and classify them for role analysis.
Demand-side, do not place the initiator of the requirement directly to be the executing party of the requirement, the real responsibility for executing, managing or IT department

We also have to understand the roles they are thinking, what the strong demand is, what the potential needs are, the real can do on demand, so that perhaps not only in the target users, but also in the market acceptance of the unexpected gains. Many times, we as a product designer, too much is around a variety of requirements for product design, but as a product manager, we also need to understand the product market, focus on the product in the market environment, focus on its life cycle and the overall market response.