"0 Basic Learning App embedding Ads" "01-opening"

"0 Basic Learning App embedding Ads" "01-opening"

directory of this document

First, what is the app ads

Second, the purpose of learning app ads

Iii. common terminology used in app ads

Iv. category of App ads

First, What is App Advertising

App ads are built-in ads for third-party applications in mobile devices such as smartphones and tablets. Advertisers look for advertising platforms to advertise, and the platform to show the ads to developers, thus forming an app advertising industry chain.

Second, Learning App purpose of the advertisement

In the mobile app world, Free is the king, many people do not want to spend money to buy the program, so developers have to seek other ways to make money, the current free download +app ads is the developer's main profit model, so developers need to learn the app ads.

Third, App common terms for advertising

1) CPM: CPM full cost per Mille, is the meaning of the price per thousand people. thousand Person price = (advertisement cost/arrival number) x1000.

2) CPT: CPT full cost pertime, on-time fee.

3) CPC: CPC full cost per click means that the billing unit is per click.

4) CPA: CPA full cost per action, the meaning of success per action, the settlement unit is each activation, download and other actions.

Four, App AD Classification

Here only the concept, the specific content of the follow-up will be explained in detail.

1) Integration wall: is in the app to display a variety of advertising tasks for users to complete the task to obtain virtual currency pages, advertising tasks including installation of high-quality applications, registration, fill-in, and so on, users to complete the task to obtain virtual currency, the app developers can also get revenue.

2) e-commerce wall: e-commerce wall positioning in order to provide users with a selection of special prices for the service, every day regularly updated preferential prices, so that users experience professional operations.

3) banner: The banner is composed of logo and advertising language, click to jump to the AD Application Details page, download after installation to obtain the corresponding points.

4) interstitial advertising: to display ads in half screen or full screen, can control the time of advertising display and the interface of the new type of mobile advertising, large-format ads to the visual impact of greater, coupled with dynamic advertising cool, beautifully crafted, very attractive to users, advertising conversion rate is high, can be The advertiser's products, Brand launch brings better results and higher revenue for developers.

5) Custom ads: advertising data (such as logo, application name, application description, image display, etc.) open to developers, for developers to freely choose the advertising content and form of advertising, to create the most with the application of mobile phone advertising format.

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"0 Basic Learning App embedding Ads" "01-opening"