"Reading and sharing" read "Sticking: Why do we remember" thoughts

Before writing the first introduction of what is User stickiness, refers to the user's use of each other's frequency, perceptual, like the relationship between the two sides of two people. "Viscosity" is a measure of user loyalty program is an important indicator, as if we used to play the QQ farm to steal food, a day not to steal the feeling that there is still one thing not done today, this is our QQ farm produced sticky.

The title of the book has a sticky, I see the title of the first feeling is surprise and incredible. In an era of explosion-explosive growth, how to make their own ideas or words to let others remember is a difficult thing. So I opened the first page like a cow in the garden, and an urban legend stole the kidney and showed it to me ... Stealing kidneys? Yes, it's stealing kidneys. The ups and downs of the plot and the story of the suspense of the transition let the subject of this story deeply in my mind, although the details I can not remember, but I believe that people in the story or experience of repeating their stories are always rich in detail or to enrich the ability.

Just when I thought I was reading the wrong book, the author made a comparison with a newspaper and a story about stealing a kidney. This phrase is "the general community of the construction industry usually follow the principle of return on investment, and this principle is based on practice, and can be modeled ...", this paragraph to see the basic no impression of people, to tell the truth of this sentence I also knocked on the keyboard is riddled with mistakes. So why steal a kidney story will impress people and the discourse type but not? Tolstoy has a saying: "Happy families are alike, and unhappy families have their own misfortunes." "Creativity is the same, creative works have commonalities, but the lack of creative works are different." The author then summarizes the creative six factors for us, six factors each English beginning letter composition Succes, is the successful English, after decomposition is: simple (concise), unexpected (accident), concrete (specific), credible (credible), Emotion (Emotions), Story (stories).

First, simple (Simplified)

Simplicity does not mean being hasty or unconcerned, or simply removing complicated things and leaving others behind. Simplicity means "finding the core of creativity." "Why do proverbs circulate for thousands of years and will be passed down?" This is largely because the proverb shows the core in a short number of words, such as "A Willing heart". Figuring out the core means that we're going to eliminate extraneous or incidental factors, but what's more difficult is how we separate out what is superfluous rather than important and what is core.

Under design, when it comes to the design process of an app, the team must find a design goal or concept in the design process, and the goal cannot be vague or broad, otherwise the team will lose track of the design process accidentally. For example, "Designing a brightly colored app" is clearly more specific and more acceptable than "Designing a nice App".

Simplicity can also bring applications in other ways, and in our daily plans, we often ask ourselves: what do I have to do if I only do one thing in tomorrow's task? What is the most important thing for me tomorrow? We will quickly find the core of the plan and go quickly to complete it. So also for the user, if we can quickly pass the core of the design to the user, the user does not need to guess our intentions, nor deviate from the direction we expected. And the user in the process of memory can accurately retell the core of the design, this is what we want results.

Second, unexpected (accident)

        accidents mean beyond what people expect, break the routine. We each have their own "common sense", often set their own scope to think that these things will not change within a certain range, the more unexpected our design, the more sticky. Surprises tend to make people interested and curious, we often do not like to hang other people's appetite in life, that is, people often need to be satisfied after generating curiosity, so they will actively find ways to satisfy the curiosity.

        For example, my college classes are usually boring, and usually a few minutes before class is ready to pack up and leave (hopefully it won't offend university lecturers). But if there is a lesson that the teacher is telling the question and not the answer until the end of the class, or if a story-telling video is not yet finished, the students are usually reluctant to dismiss the class and hope the teacher continues.

        So unexpected design can often make users interested and get their attention, but there is a degree of accidents, shocking accidents will be the grandstanding.

Third, concrete (specific)

In the specific section of the discussion, the author gives an example of Aesop's parable, "The Fox cannot eat grapes and says that the grapes are sour", and I believe we are familiar with it, and can clearly know the moral of the parable. But if Aesop's fable was renamed "Aesop's Helpful advice", perhaps everyone's feelings are not so much the same, this book will not spread so wide. So the specific thing is to visualize things, abstract things are difficult to understand and remember, but also make communication between people difficult, but experts usually like to say something abstract (hope experts see not angry).

University curriculum now pay attention to the combination of theoretical cases, in fact, the case is the specific performance of the theory, in the class when the list of economic disputes is far more effective than reciting a series of laws. The economic operation of the image of the law of two people between the exchange of property also has the same wonderful.

Iv. Credible (credible)

To be credible means to be simple, to be true. All unreal things are like castles in the castle, and no one can believe the beauty again. But the crux of the problem is how to make their own ideas credible, such as I said "pot can prevent computer radiation" and the Chinese Academy of Sciences issued a statement "pot can not prevent computer radiation", we believe I still believe that the CAS statement? There is no doubt that we will believe that the Chinese Academy of Sciences, because the Chinese Academy of Sciences is the authority, who I am, at most, is a student, the cost of breaking the promise of low, the possibility of nonsense, so the authority issued by the credibility of the things will be improved.

But sometimes anti-authority things are more likely to be trusted, such as a company announcing a shampoo that makes your hair softer, but a friend recommends a shampoo that he often uses and works well, and which one would you rather believe? The answer is also obvious, sometimes the authority will be because of the interests, the overall view of the public to their trust in their lower, but some real people and things around more easily resonate. Therefore, the design can also be more search for the user to resonate with the elements to design, so that the real degree of work to improve.

Another important factor to improve the credibility of the details, if a friend with you said "I 51 to Yunnan Travel" and "I 51 flew to Yunnan Tourism, where it is very hot ah." "Obviously the latter is significantly higher in terms of credibility, so sometimes it's not unreasonable to mention a phrase that" details determine success or failure. " There are a number of other factors, such as data-speaking, to improve credibility.

For design, can we not design the work very credible, so that the user to verify it? The answer is also possible, which is a bit coincident with the accident, the six major factors in the depths can be attributed to one place.

V. Emotion (emotion)

        Emotion is to provoke people's feelings, to the work of the people to be sticky, it is necessary to let people care about the works of design, The popular point is to put their feelings into. There are many kinds of feelings, such as moving, angry, awe, etc. are counted in. 1925 John Caples knocked out one of the most famous headlines in the history of advertising: "They laughed at me when I was sitting on the piano, but when I started playing ..." This headline was widely noticed, and one might think it was a piano scholar's fearless mocking motivational story, You may also associate yourself with the same behavior.

     " Emotional design is now a lot of words, on many websites once we visit the wrong page, no more cold 404 or other errors, but linked to a sell or funny page, Gently soothe the user's emotions; when holidays, some well-known internet companies will change their homepage icon or skin, or warm or beautiful to pass the festive atmosphere, which is also to arouse the user's emotional resonance; some apps first use a guide page that will take a story, An experience with some art illustrations to give the new connotation of the work, which can be counted as emotional design.

Vi. Stories (story)

Here refers to a "knowledge of kidnapping" problem, "the kidnapping of knowledge" means that they understand the subconscious thinking that others understand, for example, we are listening to music with earplugs, and to hear the rhythm of music knocked out to let others guess, usually we think others can understand the music we are knocking, In fact, what others hear is just intermittent blows. In the process of communicating with friends we may unknowingly chat about a friend never involved in the profession, and subconsciously think that friends also understand, but friends are confused.

But the story can almost solve the problem, such as you and a friend complaining about coding is difficult, if you say to an IT layman's friend: "This time the code needs to modify the database changes the entity class, and the script language test often problems ..." basically next you have no topic, into a dead. If you say: "That day when we hit the code, found an important problem, make me forget to eat all day ..." Then the next thing is logical. The plot of the story is good for people to put themselves in, in favor of people in the minds of fantasy stories appear in the various plots, and will trigger their thoughts: if I encounter this problem, what should I do? So the story is impressive, and the story is a very receptive form, such as a child telling you a story, usually because the story can bring the children happiness rather than education.

We see "Aesop's Fable", "1001 Nights", "Andersen's fairy tale" and so on have used a lot of storyline, and it is easy for people to read the implication of these stories.

Author: The beginning of the matter

Sign: As long as you're still trying, it doesn't count as failure.

"Reading and sharing" read "Sticking: Why do we remember" thoughts