Many people who have studied SEO know that using the old domain name to build a station may be able to play a multiplier effect. But, at the same time, we also know that modifying the title of the site will make the site down right. So, how should we choose between the two? Here are two examples to illustrate the advantages.
First, do not change the subject of the use of the old domain name building station.
Case: Www.wjmtrip.com.
Domain name Age: 5.5.
Usage: 5.5 Before the domain name, but has been stopped for 3 years, before is a tourism class site.
This domain name is a friend's own domain name, registered at the end of 06, after using for nearly 3 years, is to do the Tourism class website, 09 time website space stops the renewal fee, but the domain name still retains. I brought it to him to do a travel site, then said to change the domain name, I refused to insist on using this domain name to do, the results found I was right.
Website on-line, three days does not include, three days time about the modification of things, the filling things are ready, so I submitted Sitemap to Baidu and Google, and found a friend of the travel site to me hung a friendship link. The fourth day morning, Baidu and Google included, PR rose to 3, and Google has a certain ranking. One weeks later, Baidu updated snapshots every day, the release of Things basic day included, individual keywords have been ranked.
Here to explain is that, in addition to the first friendship link, the other I did not exchange any links, also did not publish the chain, and these words although the index is not much, but the tourism category keyword competition is very fierce everyone knows.
Second, is to build the station of the old domain name rebuild station.
Case: Www.lykeyun.com.
Domain Name Age: 6 years.
Usage: The previous 6 years have been a metal material class corporate website, but do not know why this site does not do, do not want to renew the fee. When the last day is about to be deleted, we buy the domain name over. After the transfer, the station made a baby eczema type of garbage station. We do this station is also for the purpose of testing, so did not specifically to optimize.
After getting the site, we spent a night to build the site, and then to Baidu and Google submitted Sitemap. The next day, Baidu and Google released a previous snapshot of the site. The third day began, Baidu Snapshot began to update, and daily content of the site. But because our content is completely collected, and then some of the articles have been deleted. One weeks later, the site snapshot again updated, PR rose to 1, ranking appeared. As you can see from the figure below, many of the words ' indices are still very large. Because so far, we have not sent any outside the chain, also did not exchange any links, so the collection and ranking is not very ideal.
From the above two cases can be seen, for the disabled for many years old domain name, if the site theme and the original theme similar or the same, the role of SEO is still very large; for the old domain name being used, building into other themes of the site is also very good effect. However, not all the old domain names have these effects oh. When choosing the old domain name, you may need to pay attention to the following questions.
1, the old domain name must have been built more than two years of Chinese stations, preferably in use. Taobao on the sale of those junk domain name is useless, many are in English or previously registered after the sales did not sell but has not built the station, this domain name does not have any weight, and the new domain name is no different.
2, pay attention to whether the domain name has been K, if the site is K, you must be careful, be sure to see if you have done illegal website, once done illegal website, said nothing.
3, the registration of the domain name effect is not so good. Sometimes you may find some old domain name to be deleted, this time you can go to the registration, especially some years very old domain name, also can have certain benefits oh.
Finally, we tested the old domain name far more than two, but limited to space, only to cite these two examples. Want to build a station friends can consider to buy the use of a good old domain name to use, you can contact your domain name provider, they have a lot of such domain names, as long as the price is appropriate.