Reasons for unstable keyword ranking

Next we give an example to my http://www.111cn.net website for the main reasons about the website every update website rankings,

1. Website structure stability

The changes in the website structure will not quickly affect the keyword ranking. Baidu has a cache time, and it will not immediately display the updated content captured in time, A small update every week and a major update every month are shown. Therefore, if you change the title, description, and keywords of the homepage of a website, the keyword ranking may change significantly when Baidu is updated.

Whether the link structure of the website and the title of the article have been changed. For the author's website, the title of each article has been changed, followed by a company name. The result is the time when Baidu updated, A large number of updated articles have led to a decline in keyword ranking to a certain extent. To ensure stable keyword ranking, stable website structure is required,

2. Is the server stable?

If your server is unstable, it is often unable to open, or it is very slow to open, if your site is just in time for the search engine to capture your website, the website cannot be opened, the impact on search engines is very huge. I think your website is faulty. At least I don't like your website. At the next update time, you may be downgraded, the natural keyword ranking declines. Therefore, we need to select a stable and fast space for website optimization and selection, which is very beneficial to website optimization. By the way, I would like to emphasize that the downgrading of websites with the same ip address has more or less an impact on other websites. Therefore, try to select hosts with the same ip address to store fewer websites, if conditions permit, it is best to buy a vps tutorial with an independent ip address, which is also very advantageous for website optimization.

3. Stability of external links

The influence of the quality and quantity of external links on keyword ranking. Each time Baidu updates, especially major updates, external links may be greatly increased or reduced. If the external links are greatly reduced, this naturally affects the stability of keyword ranking, resulting in a decline in keyword ranking. Therefore, to reduce the number of external links and the quality of external links, the external links are saved for a period of time, I believe that external links with more than three months of survival are considered as high-quality external links. If Baidu indexed the external chain and deleted it, the keyword ranking would also be very significant.

4. High-quality original content

Only external links do not do content. Updating high-quality original content on a daily basis is also necessary. In order to attract spider, content is what the spider really wants, meet the spider's desire for high-quality content. If the content is not updated for a long time, the keyword ranking will also decline as Baidu updates. Based on your original weight, the higher the original weight, the slower the decline.

5. Influence of links

Websites are a dynamic process, and the weights of websites are dynamic. Some of them increase and some Decrease. Therefore, you must check links in time to find links with downgrading, if you discover links that have been shared by k, you must delete them in time and add high-quality links in time.

6. Squeeze from competitors

The keyword ranking of a website is a floating process. If your optimization is not strong enough, your competitors will have a great deal of optimization efforts and the weight will naturally exceed you, the keyword ranking naturally exceeded you, so the optimization strength should surpass competitors.

7. Adjust Baidu's own algorithms

Every major update of Baidu is more or less accompanied by algorithm adjustment. If your website is more suitable for Baidu's algorithm rules, the keyword ranking will be greatly improved, and vice versa. Website optimization must not cheat. Cheating is only a matter of time. Sooner or later, it will be discovered and downgraded, so regular website optimization can go further.

If you have done all the above, I do not believe that your website will not rank well.