http://www.alibuybuy.com/posts/21213.html
User Interviews² Fit Stage: Task analysis, follow-up study ² number of people: 5 or more ² preparation: According to the role set, the target group to recruit users, agreed time, prepare the site and environment. ² Objective: The target user definition, the user characteristic and the design object characteristic background knowledge accumulation. ² Method: Interview Method (Expert interview, in-depth interview), background information questionnaire. ² The interview record should include the following sections: * The role of the interviewee * his/her usage scenarios and recommendations (with his/her exact words) * Why he/she does this and that advice (this is not necessarily asked, and most of the situation is best not to ask) * Some ideas and summaries during the interview process
User Interview Documents:"Interview script", "interviewed User confirmation contact list", "Interview record form", "User Screening table"
Questionnaire Survey² Fit Stage: Task analysis, follow-up study ² number of people: at least 30 ² preparation: Pre-designed survey direction and questionnaire content, selection method, site form submission or user fill ² survey Purpose: To obtain quantitative data, support qualitative and quantitative data analysis. ² Survey Methods: Single-layer questionnaires/multi-level questionnaires, paper questionnaires/web questionnaires, pre-test questionnaires/post-test questionnaires, open/closed questionnaires;
Questionnaire Survey Documents:"Questionnaire Design Report" "Questionnaire survey results Analysis report" ² Fit Stage: Task analysis, User participation ² required number: 2 groups, a group of 8 people ² preparation: Subject direction and appointment of users, preparation of origin and staffing ² Survey Purpose: Divergent thinking, access to potential needs ² Survey method: Brainstorming, Group interaction
Focus Group Documentation:Focus group User Screening table "focus group Execution script" focus group participation User Confirmation contact list "focus group video material"; ² Fit Stage: Final Test, follow-up survey ² number of people: 20 ² Preparation: Reservation user, laboratory equipment ² Survey PURPOSE: User segmentation, User characterization, qualitative research ; The basis of questionnaire design. ² Survey Methods: Pre-Test Questionnaire/interview, observation method (typical task operation), sound thinking, on-site research, post-mortem review.
On- Site research documents:"Investigation Report" ² fit Stage: Final Test, follow-up research ² number of people: 5 ² Preparation: According to the defined user type, define the relevant task points for users to test ² investigation purposes: Product availability, user operating habits, verification of functional rationality ² Survey method: Record user operation, post-test interview, The user fills in the Satisfaction survey form.
Usability Test Documentation:Usability test interview script, usability test Protocol, test task point, Test Log table, task evaluation form, usability test report ² fit Stage: Follow-up research ² Objective: To establish the basis of user model, and to propose the basis of simple design and solving method. ² Survey Methods: Website traffic statistics, log analysis, eye Movement test ² related indicators: Visitor loyalty, bounce rate, turnover, site stay time, visitor location, visitor search fragments and keywords, traffic source user research four major misunderstandings: http://www.huxiu.com/article/ 26801/1.html misunderstanding one: No destination to do user segmentation and user portrait misunderstanding two: the faithful user as the core user to study the misunderstanding three: the existing users as the target users to study the misunderstanding four: Pay attention to user opinion and despise user behavior
Research methods and purposes of Internet product users
