Resolve whether the weight of a website is directly related to the website ranking

The following is a small editor that searches for the word "website construction" and compares the second and third websites:

 

Obviously "www. szwe * "ranks higher than" www.360 *. com "is high, so according to the average person's opinion, the top websites must have higher weights than the following websites, because the word" website construction "Baidu Index has an average of 1994 in a week, it can be said to be a very popular word. But let's take a look at the comprehensive situation of the two websites:

 

The weight of Baidu on this website is 1, and its homepage keyword does not contain "website construction". Is it a good character? Let's take a look at the overall situation of the next website:

 

As you can see, the website with the third place has two higher weights than the website with the second place. What causes such a ranking? We have observed that: 1. The website traffic ranked second is significantly lower than that of the third website; 2. There are no keywords on the homepage of the third website.

It is concluded that the ranking of the website has no direct relationship with the weight and traffic. Although Lee said that meta keywords had been in the garbage collection for a long time, Baidu would ignore it directly. However, it is obvious that the keywords of the website still have an impact on rankings. The pursuit of a high-weight website means that the traffic of this website is relatively large. If a high-weight website has our information or links, the information exposure can be greatly improved.

Therefore, the website weight has no direct relationship with the specific ranking of the website, and the ranking of the website is related to the website's keyword. Website optimization is a meticulous task. We need to start from the details. One step at a time is the secret to SEO success.