Rigorous logical thinking in every link of Internet product construction

Article Description: the logic of the product manager.

The ability to analyze logic is very important for product managers. A product manager should have divergence, convergence, ability to abstract, summarize, and a lot of new ideas is good, but more to apply to a product system.

First of all, a product is a certain systematic characteristics, from product positioning, functional architecture, structural analysis, framework design. All aspects of product construction are permeated with rigorous logical thinking.

1. Product positioning problem

Product positioning is a highly abstract process, in a variety of factors, direct access to the most core elements; This requires the product manager to deliberate and filter through layers. Finally clear the core point: Meet the needs of who, from the strategic level, divided into two perspectives: what you users to provide the value of the company to provide what value;

2. Product architecture Issues

The product architecture is not much mentioned; there are many references to the technical framework of the system in the field of technology, but the individual believes that this "product architecture capability" is very important; a product that can be viewed as a system that contains multiple functional dimensions (this dimension can be layered or ring-shaped), Multiple function points are distributed on each functional dimension;

Such thinking is conducive to our holistic consideration of the function of a product construction; need to be stretched at all levels, rather than on a line, but the rest is short (similar to bucket theory); it is good for us to build on core and basic function (such as VIP operation and long tail function) Rather than dwell too much on marginal elements or long tails;

A product manager should be a product architect, not just a thinking divergence who can make a few ideas;

3. Functional structure Issues

Describe a function, is to use rigorous interactive process to analyze; Besides grasping the mainstream scene, we should consider all kinds of abnormal branches;

The description of the business process diagram at this time is necessary for the product manager.

4. Framework Design Issues

For a generic product, an interface (WAP page or software) is an interactive unit; The layout of the information on this display page, or the frame structure, needs to be clear;

With WAP page design, the product manager will have to determine the information frame of the page before designing a page:

1 need to clear this page from top to bottom, from left to right (general web will have), divided into several frame modules;

2 Each module should have a clear definition of the function (are what to do);

3 and then in each module to deploy a number of links or text;

4 at the same time, but also to limit the number of modules in a page, to avoid the information is too large and cause users to focus on scattered;

A clear frame of the page, let the user glance at the past, it is clear that the message to convey, without clutter, reading fatigue, your logic, look at this page of the user is aware of, this perception is: clarity, or random, apple and oranges together, how can with brush put together?

The problems we often make:

Organizes the layout with a single URL of granularity (or one line of text). Causes multiple different classes of information to be organized together, or arbitrary on the page to insert links, and ignore the overall page impact; For example, in what position on the page to open up advertising areas to host cross links, here also to consider, do not interfere with the user interaction process, Do not have the tendency to let the user area delayed hit;

Here contains the summary, the ability to sum up, is the need for product managers to the information has a logical, organizational capabilities, can systematically look at a product, can be macro to strategic positioning, functional architecture, micro to interactive process, UI experience.