Rui Barquan: The community homeward Journey under the mobile internet

With the advent of the era of mobile internet, once in the internet era of noisy and lively SNS, the community seems to be gradually forgotten by the media, but also slowly fade out of the eyes of investors and internet entrepreneurs, followed by a variety of tools, low cost of development, access to users fast, happy.

Mobile Internet is a gold mine! As early as 2010, there were already people in the circle making such predictions. With a huge influx of entrepreneurs in the past two years, the industry has been heavily saturated. The benefits are far less than the impact and benefits of a new product that was created a few years ago.

Therefore, the return to the source, only the user needs to be able to survive for a long time. So throughout the mobile internet industry, is basically the world of instrumental products, such as ink weather, the United States 美图秀秀, PA, sing it, each to meet the strong demand of users, each in their respective areas to achieve the first, completed the first step of success.

In the era of PC Internet, the community website has been able to quickly build and quickly gather popular Internet product form, has also occupied half of the Internet, its initial form called the Forum, its sister called social networking site. Community form of the site early, the vitality is the most tenacious, in the past so many years are still alive there are many people rely on before the community to form a word of mouth. The ups and downs of social networking sites, let us all unexpected, in addition to individual sites, most of the fire after a few have disappeared.

In the era of mobile internet, but it is another scene, community products are rarely seen, and some are just individual PC community in the mobile Internet, the conservative extension of social types of products are springing up a lot, roaring, climax, and then again silently. From PC Internet to mobile internet, social types of products seem to fall into a spell, always fire a bemoaned and then die, leaving behind the peer, and the successor of the optimistic cry.

But such products will always face the same problem: stickiness. Lack of stickiness will become a new annoyance, but perhaps eventually only the community can build a cohesive moat. Some tool-based products, even if the entire community, but also dispensable non-strong demand. How to make a strong demand for a community module in a product that is itself a tool is a complex problem that is even more difficult than the first step in completing a tool product. This is the vicious circle of mobile internet, it is difficult to do the community directly, make the tools to successfully turn to the community, it seems more difficult.

The ups and downs of these years, perhaps only the epitome of mobile internet, but reflects a phenomenon, in the crazy capital and crazy entrepreneurs behind, the lack of is the real user demand, perhaps, when we calm down to think carefully and feel, will be more rational view of the big gold mine.