Samsung bada's local war

Speaking of the reason for the war, I think Samsung is too good.

Samsung's Galaxy II has sold more than 5 million devices worldwide, and in some regions it is the best-selling smartphone than the iPhone. In the Android camp, Samsung is the only manufacturer that has made iPhone Killer. However, Apple launched a highly targeted campaign with its dazzling sales performance. Android tablets produced by Samsung have been in Australia for a month and are closed after Apple patent litigation in Germany. On the other hand, android phones produced by Samsung are also listed in Apple's targets.

Let us review the second day of Google's acquisition of Moto in August 16, the statement of the President of Samsung mobile communications department: "We welcome the news today, this shows that Google is deeply committed to protecting Android and its partners and ecosystem ". Now, when you review this diplomatic statement again, do you think Google is not a warm harbor and a strong arm. If we realize that it is better to rely on others than ourselves, Samsung is not dull.

"Rural cities are surrounded by millet and rifle", bada's strategy is very realistic

On October 24, 22nd day of this month, in Beijing, Samsung hosted a banquet for developers willing to join the bada camp. The same promotion will be available in Russia, Britain, Ukraine, South Africa, Kenya, and the United Arab Emirates by the end of this year. From the list covering Europe, Asia, and Africa, Samsung has its own considerations. Britain, Russia, and Ukraine are the regions where the previous Galaxy II attack the city, while Asian and African countries are seen as the next smartphone outbreak. In North America, Samsung bada ignored the most intense competition in the Smart Market. This is a way of playing against competitors. Obviously, Samsung is betting on the future market.

Samsung's bada system is not very eye-catching: the interface is a bit like Android, while Yang Chun's function is similar to Microsoft's WP7, and there is still a shortage of applications. However, this does not mean that Samsung's bada is not a killer.

◆ ChatOn

It will appear on the Samsung bada system immediately. Samsung's own communication applications will cover 62 languages in 120 countries, spanning iOS, Android, Blackberry, bada, Samsung Feature Phone, and Web terminals. This integrated communication application gives bada systems the ability to talk with other intelligent systems, and users will not feel humble in information exchange.

◆ Social Hub

Bada 2.0 is a social system. Similar to webOS, the integrated personal information center can centrally manage the interpersonal relationships of users in various life circles. For Asian and African countries with fast Social network growth, Social Hub is a reason to stimulate their purchase.

Bada is open-source and actively builds troops

The Washington Post's previous news about bada open source is constantly being updated. It is good for Samsung to open its own systems open-source. Here we will use Android to talk about things.

Android's rapid development in North America relies on "machine-sea tactics ". The number of users in the Android system keeps increasing with the method of playing more and less. In the same way, bada wants to establish a large user group in a short period of time, so it is obviously not enough to ship it on its own. It is only possible to win HTC's Senior Industrial and Commercial Agents and even mobilize the Chinese shanzhai army to help them develop blood quickly. Open source, which can help Samsung to bring possible partners to the negotiating table as soon as possible.

Bada's current price is not low, and the price for new models is about 400 euros. Obviously, for a new system, this price will almost cut off its future. However, Samsung does not want to consolidate all its bada models to the low end. At this time, open-source has become a magic weapon in brand strategy. Users can purchase a large number of third parties, a small number of low-cost bada models of Samsung's own brands, or a flagship factory that is expensive. Just like in the previous Android camp, mid-range models are dazzled, while high-end flagship is set up by Google.

So far, we are almost certain that Samsung is eager for the future smart market, and has the combat capability. It is brewing to carry out a local battle with bada.