See what Google in-house SEO has to do with your inspiration

What is in-house SEO? That is, the company's own internal SEO operations, known as in-house SEO. To be able to be responsible for the company's internal SEO is not a simple thing, because he must have a lot of characteristics, we take a look at it, is often asked, in the end we are technical SEO? or the marketing of SEO? His answer is: I am a marketing person with technology.

This is also a lot of people in the field of SEO questions, for example, often someone asked, our SEO course is marketing-oriented? or technical orientation? We also think it should be: Based on technology, to achieve the most efficient marketing purposes.

As the current SEO must cross the "marketing" and "technology", and even may bring some "art" flavor. The earliest time to be a web designer (webpage Designer) became an art designer (webpage art Designer), to become a website Manager (webmaster), a website planner (Website Architect), Later, the Web designer to become a search optimization strategist (SEO strategist), is now required to become a full range of organic Web strategist, Zmoter, that is, "Network marketing strategy Planner" ... This is the opportunity and challenge of SEO workers.

The author thinks that today's enterprises do not need to hire a in-house SEO to generate regular reports or to push the rankings up, this has already been done, but need a in-house SEO more analytical ability and focus on ROI.

　　Therefore, the author believes that in-house SEO should have the following characteristics:

(1) must be the leader of thought

Because SEO people can see what as can assist enterprises, so in all cases, SEO personnel in the thinking of the problem, may be many people can not observe, so SEO personnel must have the ability to become the leader of thought, to guide the enterprise thinking.

(2) must be the person who can influence others

Since the SEO staff will observe many other people can not observe things, or think other people did not think of the problem, so he must put these observations and the results of thinking to influence others, so SEO personnel must have the ability to influence others.

(3) must be a person with sales ability

Because the ultimate goal of SEO is to improve sales, so throughout the process, SEO personnel must be at any time with the concept of sales, in the most cost-effective circumstances, to pursue the highest profit, and in the process of SEO, is the continuous concept of sales to enterprises, so with sales capacity, Can make SEO work easier to get progress.

(4) must be a person with the ability to coordinate

Although SEO only involves technology and sales, but likely to involve the entire enterprise, in addition to the possibility of the Department of the egotistical, but also may involve a small group of confrontation, so SEO personnel must be able to coordinate the people, or perhaps many strategies are only theoretical and unable to promote.

(5) must be a person with educational ability

Because the promotion of SEO strategies involves many of these layers, so in addition to coordination, but also need to tell the people of all walks of class can get the benefits, so must be able to convey the idea, so SEO can not be too wooden genesse, must be able to educate others, and let the other side accept, moreover too many people do not understand SEO , but also the need for continuous education and guidance.

(6) must be a person with analytical ability

We have already said too much, SEO homework there are too many messy data needs to be analyzed and interpreted, if you do not have the ability to understand alone, you can not understand the direction of strategy should be carried out, also can not know whether to obtain the highest benefits.

(7) must be a person with logical ability to build

This logical ability to build should be divided into two aspects, the first one is related to programming, and the other is related to the logic of the overall SEO strategy. The former is to make SEO personnel easy to communicate with programmers, the latter is to establish the overall SEO strategy vision, because a logic error SEO strategy is not convincing.

(8) must be a patient person

This should not be said, because most of the staff of various classes do not understand SEO, because SEO personnel must have the patience to communicate and coordination.

(9) must be a person with the ability to integrate different opinions

No one strategy is perfect, because the need to compromise a lot of the actual situation, so when the enterprise has many different opinions, SEO personnel must be in the public opinion to integrate the ideas must be integrated, so not perfect SEO strategy can bring maximum benefits.

You should add an item that is ignored by the author, that is

(10) must be a person with all kinds of network technology

SEO itself is highly technical, if you do not have a variety of network technology, this SEO is not SEO, but the general network marketing, and can not get SEO should achieve the benefits.

After reading the above 10 characteristics, more should understand the enterprise's SEO strategy is not to explain to an assistant to complete, but the relationship to the entire enterprise process, of course, we refer to the SEO refers to the broad sense of SEO, and not just to build a search engine friendly site just.

Comprehensive in-house SEO needs these 10 qualities, also must the high-level actual participation and the authorization, if in-house SEO definition in the improvement website, then can obtain the benefit is very limited.

The author of this article: you are not in the source http://www.comseo.net/szseo/223.html qq:304465896 Welcome to Exchange