SEO Application Summary In the process of website construction

The website's promotion is extremely important to the website design, constructs the website The main function also is to complete the information dissemination and the collection. With the development of the information age, the establishment of the site more and more, which makes the promotion of the site become more and more difficult, so for the Web site designers, in the completion of Web site design, at the same time, to enable themselves to have a special advantage in a number of peer competition to become prominent. SEO main role is through a specific technology to the user's website for the optimization of the page, reasonable arrangement and distribution of user site keywords, so that the structure of the site is structured and so on, so that users can be the site of the mainstream search engines included, and achieved a better ranking order.

1, the Site keyword determination

To determine the key words: first, the relevance of keywords and search density; second, the frequency of keyword search in the search; third: The competition of the word chain.

2, the Site keyword optimization suggestions

(1) The problem of density of keywords. In the article, the density of the key words for the overall search is extremely unfavorable, if the search engine to judge the key words of the article is too high density will make the accumulation of key words, serious even affect the site in the search engine rankings. In general, the density of keywords in 2% to 8% is more appropriate.

(2) Keywords should have a certain representativeness and prominence, the location of the key words are best in the first sentence of the article, before many people like to add black keyword, change color, now this method is not useful, but bold is also possible.

3. Website Link Construction

In the construction of the chain, the number of links to the article to control the corresponding. In general, choose between 1 and 3 chain keys, at the same time to ensure that the link between the high correlation, as far as possible to ensure that there will be no malicious piling link phenomenon, in order to reflect the value of the key words of the Web page in the search engine to get a better ranking, the general Qiao situation will be selected by the way to complete the page.

Construction of the chain: relative to the construction of the chain. The construction of the outer chain is relatively simple, friendship links. Soft text links and forum promotion methods are able to select the site to provide the appropriate import links. In the completion of the Friendship link construction, the General designer will link Wenyu as the key words of the link page. In the construction process of friendship links in the quality is extremely critical, the quality of the Web page will be linked to the corresponding links with the promotion of the site has a very important impact.

4, the construction of the website

In some of the current search strategies, the use of Baidu is relatively large, according to the survey can be, the Web page is dynamic to search the results of the search result is not very large, but on the other hand, the dynamic Web site too many URL parameters will make the search is easy to draw the spider trap Impact, Web pages for the inclusion effect will be greatly reduced. Compared to dynamic Web pages, static Web pages in reducing the burden on the page, improve the speed of access to the Web page and the security and stability of the Web page has a greater advantage. For those who have already built the dynamic website, want to make the corresponding change, make it become static page, in the operation will be more difficult. However, it is technically possible to choose a static URL to complete the rewrite of the web address.

5, the establishment of the corresponding site map

Site Map of the advantages of more, under normal circumstances people can through the site map to learn more about the internal structure of the site and the corresponding functional characteristics. When the site changes, the site map can quickly report the situation to the search engine, so that the problems appearing in the site can be dealt with in a timely manner. Therefore, the Web page in the possession of these features, compared to the lack of these maps site will be faster collection of search engines, which for the promotion of the site has a positive role.

6, strengthen the management and monitoring of the website

After the construction of the website and the corresponding optimization measures are completed, the most important thing is the maintenance of the website and management, especially the network virus protection work is extremely important. In the management aspect, the staff must be able to provide the website for each search engine, completes the flow computation and the statistics in the website, well and to the website each visit quantity carries on the corresponding statistics and the analysis, the key analysis visit orientation and the visit time distribution. The relevant information of the Web page, the height of the website click String and the number of external links will have a great impact on the search engine's website rankings. In the day-to-day management of these data can be a special collection and processing, and specific analysis and research. On the other hand, the site staff to timely completion of the site information and functions of the update to increase the content of the site, well regularly to the site to carry out the corresponding security maintenance, so for the promotion of site awareness and promote a very important impact.

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