SEO Diagnostics: A short-lived keyword ranking analysis

We have been doing optimization for a long time, must have encountered such a situation: a short-lived keyword ranking phenomenon, this phenomenon is mostly a new update page, its ranking on Baidu will be very good, and some even directly in the first place, such as Baidu recently on the new station, the keyword competition is not small site as long as included may row the first page, But this phenomenon is short-lived, after a day or a few days after the keyword ranking will drop rapidly, and sometimes even the first 10 pages are not found, a lot of friends Consulting A5 Optimization Group (http://www.seozhenduan.com) This problem, We also take this phenomenon as a case of the study of certification, the following we address this problem to discuss the phenomenon of SEO diagnostic ideas.

First to make clear that a single keyword ranking from the weight of the site, or the weight of a single page, as long as the weight of the page is sufficient, then appear in this page of the keywords are likely to get a good ranking, and the Web page inside the layout of the keywords, different locations, the weight of the key There are different situations in which keywords are ranked differently. So there are three factors influencing the volatility of keyword rankings:

1, the weight of a single web page level;

2. The importance of the position of keywords appearing in a single Web page;

3, a single Web page in the relevance of the keyword level.

Factors affecting the ranking of Web keywords from these three points, we are based on the actual situation of the site to carry out a series of SEO diagnostics, and carefully analyze each factor in the keyword ranking can have an impact on the factors.

1, the weight of the page height

To determine the weight of a Web page, need to understand the search engine evaluation of the importance of a page some of the basic algorithms, one of the most we say, but very few people to deeply focus on an algorithm is PageRank algorithm, Search engines judge the importance of a Web page by voting on a single Web page from many pages on the Internet. The factors that affect the quality of voting are the weight of the Web page, the relevance of the voting page, the form and diversity of voting, the number of votes, and many other aspects. So you need to make an analysis in these areas when making a diagnosis for this webpage.

The weight of the voting page is well understood, that is, the homepage of the high weight site links, this by Exchange is the best, if not exchanged, you can try to buy, but the purchase link is cheating, search engine for similar phenomenon will check the more strict, there is a certain risk, the other is a high weight site content page, This by publishing up, such as the release of SEO soft text to A5 and Chinaz, such as high weight platform, to attract the site is also a good way to reprint.

The relevance of voting pages is also more important, if the vote is related to the page, such as all to their own business-to-business platform, their own Third-party blog, their own internal link support, and even some of the industry's more excellent site recommendations, then the search engine will feel that your site relevance to do a better job, It's certainly helpful to upgrade your keyword rankings. The weight of the site when the diagnosis will focus on the relevance.

Needless to say, the number of votes is set together in terms of quantity and diversity and voting is to let you understand that all forms of link effects are different, and from more root domain of the site outside the chain will give the weight of the site to promote greater help, so this piece is also an important SEO diagnosis work.

2, the website keyword position

In the right time to do the right thing, in an important position to appear important keywords, this is a very important SEO principle, and the Web page in the position of the key words can be more prominent, then the ranking of the site will certainly be better. Obviously, placed in the title tag and h1 tags inside the keyword, the search engine evaluation must be high, and the keyword here will not change, so the key words of the fluctuation is relatively small, the rankings will be comparatively good. Of course, there are links and key words are also more powerful, such as the short-lived site keyword rankings are most likely to appear in the site updated article page keywords, because with this article link changes, the site's overall link structure has changed, when the key words in the home page appears, If you rely on the position of the front page will get the weight of the site, this page will be very good rankings, if with the updated article more up, the keyword link back, then the weight naturally reduced. So the site keyword location is very important, can be based on PageRank algorithm interpretation, with the increase in the number of articles, in the homepage of the link weight down, the number of links in the internal page reduction, so that the importance of the page is greatly reduced, ranking natural decline.

SEO diagnosis When you need to check whether it is a site inside some important location key words have changed the keyword ranking changes.

3, the relevance of Web keywords

To get a good ranking, support for the link is certainly very important, but rely solely on the support of the link, perhaps we can not get a better ranking, and want to get a good ranking of the internal relevance is more important, such as a Web site outside the chain of skills, generally not likely to get "keyword analysis" Good rankings for this keyword.

Web page keyword relevance is equivalent to our usual understanding of the keyword density, but we need to pay attention to, as far as possible in the content of the subject matter more good relevance, and natural appearance, so that the search engine for the Web page to better evaluate the relevance of the page. Because the Web page has a lot of noise modules, search engine spiders in the crawl time may be removed from these modules and then to evaluate the relevance, if your Web page relevance in the noise module, then may not be relevant, Therefore, when the SEO diagnosis for the Web page relevance of the diagnosis and the Web page Signal-to-noise ratio control is also a very important aspect, improve the relevance of the content of the Web page, to ensure the stability of keyword ranking upgrade.

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