SEO has been a good year of the fire, I believe that many people who have two SEO experience will find a problem: SEO encountered bottlenecks. Whether it is their own station or the customer's station or. Site operation six months or a year after the discovery of the flow of not to go, and then how to get traffic is not on, stay in a range, feel the breakthrough. Maybe you need an expert or a better SEO consultant to make a diagnosis. What exactly is the problem? I think it is to meet the bottleneck of SEO, why do you encounter such a bottleneck?
The main is to start the work did not do well, did not follow a comparison system of the process operation. Let's take a look at an approximate SEO process:
1. Competitor Research and analysis
2, the core key word analysis
3. Keyword Analysis collection and keyword relationship allocation
4, out of the Web site framework
5, fine-tuning, tracking, data analysis
Just say this five steps. A lot of webmaster is starting from the fourth step, the keyword analysis words also casually find a tool to dig, the core keyword is also casually set. The competitor's analysis was almost not done.
Asked a friend, asked him a new station at the beginning of how you operate, he told me, is to write labels, the H1 put H1, there is the link within the station, the nofollow of nofollow off, the chain to have a cascade, title, keyword, Description What's all the analysis and write well. This step I said is the framework of AH, before there is no.
You know what the bottleneck after this, one is to a certain time will find that the keyword seems to be gone, the keyword is done, do not know what to do in the keyword, and then use the keyword tool to dig, found that the keyword is actually what they have done, those keywords did not do it, in fact, it is difficult to find Out. This time to update the site when you do not know what keyword, and then to collect others, the vicious circle began to rise. Finally, the content of their own stations are repeated.
Recommendations: The site did not start before the keyword analysis, the general one industry words can be analyzed out of the keyword 1w--3w, and this number is closer to their own industry estimates are about 5,000, of course, I said is a single industry, I operate is probably this number. Many stationmaster is because did not take this step to do well, side optimizes the website, side analysis keyword, then feel this keyword also did, that key word also did, what exactly? How can a "disorderly" son get?
Another I want to tell you, keyword analysis This step you have done, keyword optimization plan will come out, will not encounter no keyword optimization, so that the site can always keep a new keyword in, the increase in traffic is not a problem.
The second is not understand the opponent, the site is not done before the detailed industry analysis and competitor analysis. I take PR as an example to say it; an industry if there is a mall PR to 6 or 7, it is difficult to go beyond the, up to 8 not to mention, a lot of navigation station PR is very high, we want to enter the navigation station will start to do relatively fine, avoid these navigation name station. In addition to analyzing the opponent's website weight, it is important to look at the external chain of opponents, because the inner chain is easier to see, especially the core of the key word analysis is very important, do not wait to find other people's keywords are always in front of their own, there is no way, and then to analyze the external chain of opponents, the result is always small two, Rankings are always followed by others.
Suggestions: AdSense do not understand the industry do not do, do not do a full market analysis, detailed competitor analysis do not easily open intervention.
I think Seoer must do these two steps, as the saying goes: The knife is not wrong to cut wood, well prepared, is to avoid the bottleneck of the flow of a good way.
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