Seo dying?

Recently a lot of brick home is called SEO will die, in fact, also very similar, because most of the domestic SEO is not by the chain to do rankings, is to rely on a few years ago, the SEO cheats circulated (such as the density of keywords in 3%~7%). The former does not have to say, Google and Baidu have started to fight the chain, and the latter, the so-called SEO cheats on that point, such as keyword density 3~7%,h1 in the presence of keywords, beginners only need to see 2, 3 months is SEO. Not to mention some SEO brick home in troubled waters, so that the entire industry more chaotic, there is no rule.

Is SEO dead?

Next said, Seo really dead? In fact, every industry is like nature, there is the fittest, natural selection of the truth, SEO is also so. Many seoer because of too much emphasis on SEO skills, ignoring the user experience, hurt the search experience, so that the destruction of a win-win situation. This time the search engine will certainly stand up to adjust the rules, and SEO will also be shuffle.

In addition, SEO is also needed. As Google said, through the efforts of SEO, "can make the site easier to crawl to make some individual pages more easily found, to be accessed." With simple keyword research, "You can make sure that the key words on the page are easy to understand, rather than the industry terminology that is rarely entered by the average person." ”。 These are not only conducive to search engines and SEO-related aspects.

At the same time, Google also pointed out a few SEO directions: Improve the usability of the site, create rich content direction, speed up the direction of the Web site, marketing direction. The availability direction refers to the user having a better experience when browsing the web. Use smooth this involves the product direction, the user experience direction (QQ and other company product personnel all have a set of SEO rules to comply); creating rich content means analyzing from the user's point of view, building the content of the webpage, involving the operation, the product direction (such as watercress); speed up the Web page , is from the server, database, front-end aspects to improve the speed of the site, not only to facilitate search engine crawling and improve the user experience, involving operational dimension, front direction (Guo Ping has repeatedly mentioned the importance of the speed of the site); The above several kinds of SEO is not only each website needs, and is essential.

Finally, someone said that as long as the product personnel, operators, developers know a little seo knowledge, then the SEO does not exist. At first sound also makes sense, but think back, if there is no SEO, who to control the crawler crawl, who will study keywords, who to monitor the site in the search engine data, not to mention who to give other personnel to develop norms, supervision and inspection. All SEO is still essential, and Baidu and Google all kinds of updates, but the elimination of a batch of SEO, the real site and users useful SEO can survive for a long time.

Source: Submission, original link.