SEO is defective art appropriate SEO flaws to tolerate

ZAC "SEO actual password" in the final combat example, in his analysis of rival website SEO found that at that time the "smart point" optimization is very professional norms, but its home optimization there is a small omission: according to the industry's usual practice home H1 tags inside the anchor text should be placed on the site target keyword "online shopping", Can be smart SEO personnel but did not put, this is an expert seems obvious "SEO flaws."

To this "SEO flaw", Zac not easy to conclude, he concluded: "Judge a website SEO situation, not from a single detail, but to see the whole." A particular detail is likely to be not optimized or even problematic, but outsiders do not understand the real reason for this (which does not mean that the site's SEO failed completely). ”

　　

The home of stationmaster, A5 also exist obvious "SEO flaw"

The same obvious "SEO flaws" also exist in some well-known sites, such as whether the webmaster's home or A5, the site did not follow Google's SEO specifications to determine the preferred domain. This from the simple SEO point of view, is also an obvious "SEO flaw", but this obvious "SEO flaw" does not mean that the two well-known webmaster network SEO overall strategy failure-although according to the extreme "SEO details win" view, so "seo flaws" of the objective existence, itself is an unforgivable, low-level mistake.

But for some just getting started seoer, such a mistake really unforgivable, must according to the SEO textbook regulation immediately revise, remedy just line, they can not tolerate any "SEO flaw (defect)" existence, think existence such obvious "SEO flaw" is seoer dereliction of duty completely.

So hope that the SEO work to achieve the perfect mood can be understood, but some an overall picture "SEO flaw" existence is inevitable must tolerate thing: first, can't "pick sesame, lose watermelon", although any work must strive for perfection, but know to give up, temperance is always a kind of work of great wisdom- Because a person (team) of energy, resources are limited, it must be put into more meaningful SEO work, can not be some significance of trivial details entangled, this is a good performance of the big picture.

At present, many seoer too one-sided emphasis on "SEO details to win", they are keen "textbook-like precision" to do every SEO details. But in fact, this is precisely a kind of SEO is not clear performance, it is precisely a number of sites every SEO details are seriously done "textbook-like precision", but the site is indexed by the number and keyword ranking is not to go, and even some friends of the site has been the search engine punishment.

"SEO details to win" There is no fault, it emphasizes the executive power of SEO, but the ultimate effect of the site SEO is determined by the overall strategy of the site SEO, all the details of the local optimization of the implementation of the performance must be subject to and beneficial to the established site overall SEO strategy just line, otherwise such details Nor is it more beneficial to our website SEO overall strategy progress (even counterproductive).

Second, Baidu "Search Engine Optimization Guide 2.0" said: "In fact, the perfect system is not there", SEO is: "In fact, the perfect SEO is not there." SEO is not for the perfect SEO and do, but must effectively enhance the site search engine rankings, promote sales. Therefore, we can tolerate the acceptance of some of the overall situation of SEO flaws exist, tolerate such imperfect SEO, and believe that through our own work, constantly in accordance with our overall optimization of SEO strategy, we can make up for such "SEO flaws" of the loss, and gradually do a good job of website SEO, really up to promote sales, Even further build the purpose of the brand website.

Many new learning SEO friends to see the site exists "SEO flaws" on the hope that the first time to repair, for example, the site is a dynamic page must be revised immediately, see the site does not set the preferred domain, you must set up immediately, as if only to do it more conducive to SEO, the slightest consideration of the specific circumstances of the site.

This is a good starting point, in line with the SEO theory, but implementation, and can not really produce seoer expected SEO benefits. such as dynamic page revision, may lead to have been search engine crawl many pages become invalid URL, may make the original existence of many high weight outside the chain failure--or even 301 jump is not the Kunming people said "pony tied in the tree, Stable da da (Foolproof)", because Baidu " Search Engine Optimization Guide 2.0 also admitted that Baidu Spider now on the 301 jump response cycle is longer, which means that the previous Site page accumulated weight in a very long time (or even more than half a year) can not be effectively passed to the revised page.

Therefore, we must be based on the overall site SEO general situation, tolerate some very obvious (but an overall picture) "SEO flaws" exist, our focus on more conducive to the site SEO overall situation, and to some extent, such "SEO flaws" exist, Can even play to confuse competitors and search engine SEO purposes.

I have taken over a real estate site in Yunnan website SEO supervisor, many new Seoer hope that through the revision of the Web page pseudo static processing, but I know, for a 3-month revision of the site, so the revision will not really play a role in the SEO (frequent revision may be seriously concerned about the search engine or even down the right) , and it is unrealistic to ask the boss for a revised version of the money.

What's more, so the revision is in fact the 3 months before the site is responsible for the revision of the work of the total negation, if I did not bring actual SEO benefits, then I can imagine the outcome of the company-any company can not take the money to do SEO experiments.

　　

At that time, Yunnan province IP query "buy a house", I do not have pseudo static processing website Baidu Third

Therefore, I did not pay attention to other seoer the requirements of the site, but from highlighting the site of Yunnan Real Estate information to consolidate timely release start, consciously strengthen the site outside the chain (especially the high weight of the site outside the chain) construction. 2 months later, unexpected things happen, in Yunnan province to search for "price", "Buy a House" (in fact, I focus on optimizing the key words is "Kunming house prices" and "Kunming to buy a house"), the site Baidu rankings into the top three, in addition to Baidu encyclopedia entry and a promotional site, is that I do SEO site.

Naturally, many real estate developers take the initiative to contact the site, asking to publish some property ads on the website.

So, we have to understand that as with other art, SEO is the art of imperfection, so for some an overall picture "SEO flaws", we should be ripe in the heart, recorded (only on their own website SEO flaws and other shortcomings insight into the heart, it may be developed in line with the actual site of the SEO plan), But do not rush to prove that "I know more than others SEO", immediately to all the "SEO flaws" to deal with, because the most important thing is to grasp the overall situation SEO.

Guoping SEO said: "The overall view, it requires you first understand a lot of things, there is the pros and cons of the time, from a global perspective to see the problem, generally refers to the overall view is that the program, art, user experience, planning, business positioning and so on." SEO is just one link, sometimes, in order to SEO must sacrifice the server; sometimes for the user experience, must do a lot of pictures to sacrifice SEO, just say which combination of benefits a little more, sometimes, Ming know useful, but you can not do.

Zac said: "My suggestion is, on the website, as far as possible to reduce optimization, the most basic place optimization on the line, do not do extreme (allow a certain defect), in the content, creativity, outside the chain more effort."

In short, SEO is a defect of the art, if separated from our "Why do SEO" site optimization purposes and to achieve this "SEO purpose" feasible SEO planning basis, then any perfect SEO is meaningless. This, must cause more seoer ponder (this article by Gouyn12 original first, All rights reserved, Wenzing, data fingerprint: 19e65cd2cb9626642586567f703ba03de00b2a67, reprint must be linked to the form of the initial source of the article HTTP ://www.gouyn12.com/seogw/333.html).