In the SEO big line of today, more and more companies for SEO is also quite valued, but, often this value is beyond the extent of an SEO can withstand. Not only affect the enthusiasm of the seoer work, will not be able to complete the company's established plan.
In the author's opinion, the root cause of this problem is that the recruiter has no good knowledge of SEO, often is to SEO as a life-saving straw, the results can be imagined.
SEO Full name is Search engine optimization, which emphasizes the core is optimization, not the actual people know the rankings, traffic and sales. Do SEO is not more than 3 years, here is not to say not to do SEO, but will be based on this, to contact more network sales links, such as products, user Experience Division, website operation, as well as common SEM. More than 3 years, still doing SEO, I think it is definitely a personal problem.
For example, we are familiar with the ZAC, Wang Tong, such as the legendary class of the earliest batch of SEO, are now in all-round development, in the focus on SEO at the same time, more focus on marketing.
Below introduces the author to the SEO cognition, hoped can have a better understanding to the recruiting party:
1, long-term. As we all know, SEO is a long-term work, must have a certain amount of time accumulation to achieve ranking and flow promotion work;
2, continuity. SEO benefits lies in the continuity, a good SEO optimized site, in a long time will have a good performance, excluding those who pass some cheat or brush Click, outside the chain method to improve the ranking of the operation;
3, the basic nature. Basic refers to SEO as a website marketing in a most basic link, can for sales, product optimization, promotion and other aspects to provide a good help;
4, the importance. Although it is the basic link of marketing, but it will affect the effectiveness of all aspects of work, this is beyond doubt. For example, the composition of the network, technology for the site changes and so on.
The above is a large direction from the SEO, summed up in addition to a feature of SEO work, hope that the employer can pass on the characteristics of an understanding of SEO work, better in the recruitment of time there is a yardstick, no longer is the SEO myth, not as a chicken.
Finally stressed that SEO is not the last straw to save the site!
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