SEO knowledge: Talk about keywords in the Web page to be displayed and distributed

When you select a keyword, you need to integrate keywords into the Web page, through this information, to tell the search engine, this page is closely related to a keyword. For example, your website is the sale of "stock market software" related to the site, so you set the site home to optimize the key word is "stock software", but in the entire Web page, from beginning to end have not appeared "stock software" These four words, so even if the Web page is excellent, in the search engine input "stock software" This keyword, also can not find , because the search engine can not know your Web page and "stock software" This keyword is closely related. Keyword set is to tell the search engine, this page and "stock Software" is closely related.

Distribution keywords, how do we consider the following:

1) keyword density

The so-called keyword density refers to the ratio of keywords or key fields in a page to the total text in the page. In order for us to have a more intuitive understanding of the concept of "keyword density", here we give a special example: "Nokia mobile phones are world-renowned brand mobile phones," in this sentence, we can be divided into "Nokia" "mobile" "is" the "World" "well-known" "mobile" this several keywords, including "mobile phone" In this sentence the keyword density is 2/6=1/3.

For the entire Web page, we look at the HTML code for this page, and then remove the HTML code in the code, the rest of the text is the full text of the page, and then according to the above calculation of the keyword method, the final keyword density.

Of course, it's just a theory of how to get the keyword density, and in practice we rarely do it manually. But directly using webmaster tools to detect, but we will find that every webmaster tools to detect the results are not the same, so these numbers are just provide us with a simple reference, the specific online keyword density detection tools can be in the search engine input keyword "keyword density" will come out a lot of tools.

The more reasonable keyword density range is 2%~8%, but we do not have to rigidly adhere to these numbers, the Web page we think the reasonable distribution can, in general, a page distribution 6~10 around a keyword. Too much is not necessary.

Keyword density is a search engine ranking an important factor, not the accumulation of keywords, otherwise there will be a trigger keyword stack filter (keyword stuffing filter) Punishment of the consequences.

2 Distribution of key words

The principle of distribution of keywords is as follows:
A: The whole page to the keyword evenly distributed, biased left-leaning structure distribution
B: Distribution of keywords in title and meta
C: Use

The above is our distribution keyword distribution of the basic three principles, first of all to do evenly distributed, to the left of the distribution, in order to ensure even at the same time, to ensure that in the upper left position keyword number. Next is the keyword to distribute in title, this not only for the homepage of the website so, for writing article content also request, if your website some articles is to obtain a long tail keyword for the purpose, then use this long tail keyword to organize the title. Finally, there are some special treatments for some of these keywords, if it's just a simple keyword density, it may not be very strong enough to express this page and this keyword, but if you do something special for a few keywords, such as your keyword in the title of the article, you can add the title of

About H1,h2.h3,h4,h5,h6 and strong tags

Among them H4.H5.H6 use is relatively few, according to function rank words h1>h2>h3>strong>h4>h5>h6
Used to mark the content, to play an enhanced role. In addition to emphasizing the importance of the content of this title in a Web page, it also reinforces the recommendation for linked pages if you have links. The use of these tags can be used to guide the Web page on the spider's interpretation and tracking.

H1-large title, can be placed at the top of the Web page, tell the search engine the role of the whole station, should include the main site keyword, but do not do not do keyword piling. It is best to appear first in the first container in the beginning of the body tag of the Web page source code. And it's guaranteed to appear only once in a page.

h2-subtitle, each page appears the number of times to 1-3 times advisable.

For example, Alibaba Chinese version home: china.alibaba.com

H1 appears in the logo label, only this place, the source code here is:

H2 appears in the lower section

The source code here:

<H2 class= "title" > Alibaba service

H3 is distributed several times, here is a list:

The source code here:

The distribution of keywords, as well as the use of

3 Related words associated with the keyword

In the keyword distribution, not only the target keyword will affect the ranking of this page keyword, other related words will also promote the keyword ranking of the Web page, such as "weight loss", in your Web page is distributed "slimming" "Bodybuilding" "Graceful" "slim" These related words, as well as "obesity" "fat" These are the opposite words, is also the promotion of your page ranking, these associated words will again strengthen your keywords, thereby promoting the Web page in the search engine rankings, this is equivalent to tell the search engine, this page is really and "weight loss" This keyword is closely related, on the contrary, if your page keyword is "Lose weight", But in addition to the "Weight loss" page, there are no keywords related to weight loss, but there are a bunch of unintelligible keywords, such as "Hardware" "Steel" "screws", these keywords will greatly reduce the "weight loss" keyword, because the search engine will think you are deliberately using the "weight loss" keyword to get rankings.

4) title and meta information Settings

In the previous keyword distribution We talked about the importance of title and meta information, so in the 4th, give a special introduction to the rational setting of title and meta information:

Title setting:
A: Site home: Site name-the role and mission of the site
B: List page (Section page): Column name-site name
C: Content page: Title-column name-site name

The basic principle is, to the current page of the main information on the front, and then follow the navigation path, step-by-step to the homepage of the site. The general simple website is made up of three kinds of Web pages: Homepage, list page, content page.

Settings for meta information:
Meta information mainly refers to keywords (keywords) and description (description) of information, meta information for the search engine has gradually weakened the role of the search engine can not need to use these meta information can be distributed in the Web page content, Suggestions for setting up meta information:

Keywords (keywords): You can not need to set, if set, do not select too many keywords, do not accumulate key
Description (description): Simple language to describe the Web page information, so that each page meta information is not the same, if you do not, as well as do not set.

Here's a Web page from which we can see some clues to the keyword distribution

This is an agricultural specialty information site in an internal page, during the swine flu, the use of the article in the page to optimize the "Shandong swine flu" This keyword, although the site itself is very high weight, but the internal page optimization, or from the density of keywords to start, first of all is title (here is the article title), " Shandong swine Flu case was diagnosed, the response to why not in time to isolate the same car, which contains the key word "Shandong swine flu", the title of the

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