SEO optimization should be planned prior to technical processing

At the beginning of the month, received Guizhou good Red Culture Communication Company (Www.gzhhh.com) commissioned by the company's website for Baidu Search promotion; The company responsible for the current Baidu search the company, has been ranked third in the first page, the natural ranking position can also. Then I asked the website how many deals the customer has come over this year? The answer is, at present only Alibaba to bring the sale of customers, the site currently has no effect.

Open the company's website, perhaps a lot of people first feel that the Web site design is good, at least in the province than many similar sites are better, but from a professional point of view, ink style design coupled with the fashion company Crystal character design, do not know what the original designer wants to express. Regardless of the site's interface design, the content of the site and the general corporate Web site has a certain difference, joined the Guizhou tourism, national culture and other content, some strange why not even a company introduction, the necessary contact us page, also simplified in the copyright bar; does not consider the website content plan from the enterprise's marketing angle.

Why the site does not from the marketing perspective of the site to consider the content of the structure of the design, first to analyze why the company's website why not bring users. Guizhou Good bonus culture communication company, Essence is a Guizhou characteristics of handicrafts development, sales company, mainly engaged in Guizhou's characteristics Miao silver, national embroidery, batik, handicrafts and other products; From the perspective of the potential users of such products, if you want to find such products on the Internet, use search engines search keywords, Must be the product's own keywords, such as: Silver, Miao silver. Immediately carried out the relevant keyword inquiries, silver daily Baidu search volume up to thousands of levels, but as a good bonus company's main business products, silver keyword, search before 1000 are not included; From then on, the site is not to deal with users, but also the result of natural. The content architecture design of the website, although has been divided into Guizhou tourism, national culture and other content, on the surface, there is a certain content planning breakthrough, but from the point of view of the keyword optimization, the current site content on the operation of the relevant product keyword density and site quality weight and so did not play any role.

Finally to the company responsible for SEO keyword optimization recommendations are: optimization work, can not rely solely on code optimization to achieve results; First of all, we need to analyze the business key words of the company, determine the necessary optimization keywords, and then do the website content planning according to the keyword, the content planning, the text content updating, Should be centered around the content of the relevant keywords, and ensure continuous content updates to continuously enhance the content weight of the site. At the same time, with the external promotion of optimization work, and ultimately achieve the purpose of promoting the keyword.

Therefore, the individual think SEO optimization, before the technology processing, should be planning first, analysis of the key, to achieve the right purpose.

I believe that many people who have worked in the construction station industry or have experienced related work, many people in the planning of their website, did not consider how to start from the business, and positioning for the purpose of marketing for construction; many corporate web site planning is the standard six elements: corporate profile, corporate information, product introduction, marketing network, contact us , online message; Brand image publicity is important, but the site should not just get business cards, DM single after the users watch, I believe that many business owners, the most concern is how to bring enterprise marketing opportunities.

For some reasons, the project has not been fully activated, only a few external promotion, the current small results. There is a picture of the straight phase!

　　

　　

One months of collection, more than the first 8 months

The above article is purely a personal point of view, welcome to share the exchange of information to Guizhou Network Marketing Exchange Club (www.gznu.com), reproduced please indicate the reprint address!

Wen: the bright light