SEO optimization Six common mistakes you can't afford to hurt.

SEO optimization has become an essential part of the daily work of webmaster, the appropriate optimization of the site not only to improve the site for the search engine and user friendliness, enhance the overall structure of the site, but also from a higher ranking of the site and more of the included in the collection to obtain tangible benefits, That is more traffic or more with potential target users, which is why many companies to optimize SEO as an important way to increase sales, get more orders, that is why many personal webmaster began to learn SEO, improve the optimization skills of important reasons. However, in the process of optimizing the website, many people have not been able to more in-depth understanding of how to moderate, better to improve the site's friendliness of the search engine, but into the SEO optimization of the misunderstanding, summed up roughly six misunderstandings, this is what we have to work to avoid, otherwise can only be counterproductive effect, Borrow the current network hottest word, these six most common misunderstanding, stationmaster, you can't afford! What are the six misconceptions?

　　Misunderstanding one: There is no reasonable choice to optimize the key words.

The key word is the webmaster to optimize the website, improve the keyword ranking is one of the important indicators to measure the effect of optimization. But many webmasters in order to improve the site in some keyword search results in the rankings, and not correctly according to the situation of their own website, choose the right keywords, but only "wishful thinking" to think that the Hot keyword search volume, so can bring the most traffic to the site, this idea is in fact wrong, Because the most popular keyword competition, the general small and medium-sized webmaster is difficult to do so, so to avoid inappropriate choice of keywords, to set themselves almost is "impossible to achieve the goal", Keyword search volume is also the heat can use Baidu's Index query tool to query index.baidu.com.

　Misunderstanding two: not properly set the density of keywords.

To determine the optimization of the key words, often will determine the main keywords, hot keywords and long tail keyword these categories of optimization objects. The next thing to do is to put these keywords in a different order of precedence to the site, from the title to the column to the content page, to carry out a targeted layout, in general, the main key words are mainly placed in the title and Web site description to do, the most popular keywords on the site description and columns to do, And the long tail keyword is mainly put in the content of the article to do. But a lot of webmaster easy to enter a misunderstanding is to rely on more keywords "exposure rate" to enhance the site in the keyword search results ranking, and ignore the layout density of its grasp and control, making the effect counterproductive, in general, the use of Webmaster optimization tools to the homepage and the pages of the query, The density of the key words is generally controlled in 2%-8%.

　Myth Three: The use of poor quality false original content of the search engine.

In the energy and funds are limited in the case, many owners will use pseudo original method to expect to obtain the same original content with the optimization effect, but limited by some pseudo original software itself quality and level problems, the content of the pseudo original processing to take a very simple way, such as breaking the original order, The use of antonyms or even relatively small so-called synonyms for phrase substitution, or in the original text to add a large number of special symbols in order to get the search engine can not be recognized, but these methods have been difficult to deceive the search engine's eyes, especially like Google has been able to identify these common false original methods, For the forgery of the original effect can be identified, and Baidu is constantly improving the algorithm, for these false original content has been gradually recognized and given a certain punishment, so it is better to spend more time to produce real original content.

　Misunderstanding four: In order to save costs or the pursuit of rapid effect of the chain is very unstable.

For some through the purchase of high-quality links to optimize the purpose of the webmaster, in order to pursue a fast-driving effect is often selected in the Baidu or Google to make a large update before the purchase of a number of high-quality one-way link, but in order to save costs after the update, often choose not to renew the fee, As a result, there is a large fluctuation in the outer chain. For this kind of situation search engine will find and punish in the daily crawling of website, this kind of site for the appropriate reduction of the right to deal with, can be said to be the effect of quick, go quickly, so the comprehensive view of this approach is not desirable, otherwise it will only be a temporary effect of harvest, it is difficult to maintain a long time, but finally just let money hit the water drift.

　Myth Five: to constantly cater to popular search terms and frequently change keywords.

Keyword is the site optimization of the important core, to maintain the stability of the keyword site weight of the stability and improve the importance of, but in the process of optimization some webmaster temporarily do not see the current keyword effect, want to cater to the popular search terms and the existing keywords are constantly changing, This change affects not only the previous optimization effect, and often will be subjected to the search engine punishment, the site to be down the right and review, the most obvious performance is to use site command to view the site included when the home page from the first disappeared, the site's collection of gradually decline, these are frequent changes in the keywords brought about by the consequences, In general, this is basically a loss of value, the so-called "stability overriding" here it has its special significance for the optimization of the site also has reference values.

　　Myth Six: Ignore the negative impact of advertising content on website optimization.

It is worth mentioning that the site's advertising content for Web site optimization also has a unique impact and role, under normal circumstances, we tend to ignore the advertising module in the site optimization played a role. In particular, the Advertising Alliance provides code-class advertising, in the launch process should not blindly pursue as many clicks as possible to the advertising module covered the entire site of the various pages, some of the smaller advertising alliance used by the advertising code for the search engine is not friendly, will affect the search engine for the content of the site crawl, Also some use the window ads too much serious impact on the user experience, for such sites like Baidu will use its artificial intervention mechanism to give a moderate penalty, so in advertising to adhere to the principle of moderation, to prevent into the "golden goose", the impact of long-term development practices. This article network telephone which good original, A5 first, URL: http://www.freevoipnet.com/reprint Please specify, thank you!