SEO Stability Ranking The most effective way: fine-tuning

Lead:

Many seoer have encountered such a situation: the site is suddenly up and down, the ranking is not stable, today ranked up, after a period of time and down. There are some people in order to make the ranking in 20 keywords have Baidu's first ranking also to add some click Group, but the ranking is still unstable, what reason? Baidu ventilation? Baidu artificial? Is the chain quantity not enough? Don't you have any other efforts?

Many seoer in the face of the above problems will always go to the discussion, and some push a question, some to QQ group questions, and some of the groups to discuss each other. The results are "user experience" "High-quality external Chain" "High quality soft wen" "Internal optimization", yes indeed these problems, but these questions are summed up a few words, concrete how to improve? Today, Li Xuebong and everyone to talk about the stability of the site rankings fine-tuning problem.

First, what is the site of fine-tuning?

Fine-tuning is the adjustment of local changes to a page that has existed for a long time and has no change in content (including: text, pictures, and so on to modify and adjust visual elements)

Second, why to fine-tune the role of fine-tuning?

Stable keyword Ranking

Improve the conversion rate of the website

Solve the problem of the site down right

Stable keyword ranking:

Stable keyword Ranking this point involves a page quality problem, if there is no content changes for a long time, the page quality will decline. This is like a long time has updated the site, gradually will exit the search engine, in fact, and your site on each page above (Page page content page) is the same reason. Many people know that the site needs to update every day to maintain the normal site of the collection and update (generally have updated is the homepage and column page/channel page), but ignored the content page. Each page in fact and the homepage of the same page is also need to constantly update, this update is: fine-tuning.

Increase the conversion rate of the website:

When it comes to the conversion rate of the website, it also says the user experience, user needs analysis, which involves the problem of data statistics. According to each cycle of site data to adjust the site to improve the conversion rate of the site.

Everyone knows Baidu statistics tool: Http://tongji.baidu.com has a function called hot try, everyone please see the following Baidu thermal attempt screenshot. The above color marked the site with the number of clicks, of course, the more red color means the larger the click. We can make adjustments to our website by hot-trying.

　　

Adjust what? Guys, look at the map, we'll see the navigation section alone. Can be drawn "travel Express" "Roaming Tibet" and "Tibetan drift Community" the largest number of hits on the three channels, "tour Mall" "Cruise video" second, "exclusive stand" basically no one clicks. What can we draw from the above data? " Exclusive stand "The meaning of the four words to tell the truth to learn a friend I can not be sure what the following content, hehe. However, it can be boldly speculated that the site is for editorial reasons, offering some exclusive coverage on the "exclusive Stand" channel. Let's take a look at the data, this kind of story is not the news if the video is not a tour of Tibet, but the essence of the content aggregation of the mall is it. Such a channel in the navigation there is a contained and included in the unfavorable situation, from the data can be seen, the meaning of this channel is not easy for users to understand.

How do we fine-tune the above questions? "Exclusive Stand" The four words in Li Xuebong appear to be replaced first, replaced by a user-friendly name, the channel under the theme of the collection. (Event bulletin activities to broadcast high-end interview attractions large discovery) The column below really content is more "rich" ah ~ There are activities, there are also talk shows, and there are well-known scenic spots, in Li Xuebong it seems that such channels do not have to do activities or to do interviews, while the interview to learn a friend to establish video (video channel) under the audio interview, and " Attractions found in the big spot "in the" Site Daquan column can be. When we adjust the "exclusive stand" text content to be adjusted after two weeks, if the click Rate rise, it proves that "exclusive stand" The four words will indeed mislead users, so that users can not touch the mind. If the second data still does not have clicks, can we consider removing the channel? Or at least not in the navigation.

Let's take a look at the "Travel Express" "Roaming Tibet" and "Tibetan drift community" of these three channels click-through so good, especially in the back of the "roaming Tibet" and "Tibetan drift community"

　　

Considering the popularity of the site, most of the site's community is placed in the last of the Navigation section (Did you guys see this problem?), which has become a habit. For the above we can do data adjustment monitoring, such as "Roaming Tibet" in the "Cruise video" of this position, the "Tibetan drift community" in the "tour Mall" This position, the middle three in accordance with the rate of high ranked to low, that is to say: " Home-Travel Express-roaming Tibet-Swimming video-Tour mall-exclusive stand-Tibetan drift Community ", when you have this fine-tuning to make appropriate adjustments, and then monitor the data to see if the adjustment is reasonable, the city time is long, as seoer will know the accurate data for our own site.

The above just take the navigation as a case to explain, other modules similar.

To solve the problem of site down right:

Through fine-tuning we can solve the site snapshots do not update problems, update slow problems, site keyword piling problem, optimization problem, specifically that is to see the overall layout of the site and user experience data in the site to the trust of the adjustment. Use good Baidu's thermal force tool, your site will be unique, then Baidu does not give you the weight is difficult. As long as your site to meet the needs of users, to provide the least time for users to find what they want natural Baidu is also on your site to impress.

Third, how to do fine-tuning? How to operate? 1. Content Adjustment for a page

A: Home

Home Page How do we fine-tune it? Actually we have been doing fine tuning. We usually update the home page generally have a call, so that the new published articles in the home page to show, in fact, the role of fine-tuning. There is the above said Baidu thermal attempt to fine-tune the way.

B: section page/Channel page

This type is actually the same as the home page.

C: Content page

For content pages, I can say that most seoer do not care, such as the content page is important to the long tail, but the general seoer practice is only to do the chain, do the outside chain to its ranking of the promotion. Few people use fine-tuning. Such as: content page to add comment system, to the important long tail for its monitoring control HTML form of comment questions, or to add their own good comments. In addition to the content of the supplement, such as learning the current article, if the Seoer all the site to fine-tune the interest, think this way is very good, can be a good stable ranking, then the site fine-tuning the keyword will have a lot of peer search. At the same time, the technical method of site fine-tuning is also constantly improving and upgrading. Li Xuebong If later continue to write the same keyword article in their own blog that there is no need, I just need to fine-tune its text, modify the text to make this article more sound.

Many friends of the website products are seasonal, such as the sale of clothing shopping mall site, which is very related to the seasonal. If the May everyone is buying summer clothes, if your website or the key recommendation spring, the reader you can think of your conversion rate will be high?

When it comes to content page fine-tuning Li Xuebong have to say that the current collection station and manually published a large number of articles every day of this kind of station, to stabilize the keyword ranking is not a single update on the first page is enough, more importantly, fine-tuning the pages. Does it work to publish a lot of junk pages every day? Even if your site is to do seo, you go to A5 forwarding SEO related articles published also no use, because this kind of site in A5 have a lot of look, the page value is very high, when you are transferred to your site not many users will see. The page value of the article declined (this drop is known by Baidu) He also knows that your article is a turn, if you turn this article more than A5 the page value of the article then you turn effective, if not more than reduced, when your site flooded with a lot of such words is useless. We often consider the Google Panda algorithm, Penguin algorithm is aimed at dealing with such problems.

Iv. Common operational issues 1. The periodic control of fine tuning

Content page: 4-8 weeks (1-2) months to fine-tune its important long tail pages.

Home: Home update to form their own update cycle, can be every day, can be no two days, can be weekly.

2. The effect of monitoring

Effectiveness of the Monitoring and improvement tool:

"Hot Try" "Business Pass"

3. Does fine-tuning itself lead to a drop in power?

Small changes to the page will not cause the right to fall. Keep the amount of data changes in: 15-20%. (not a very similar page, of course)

Conclusion: Good about "stable site ranking the most effective way: fine-tuning" has been said, there are suggestions or comments can be discussed in my blog, learn from each other progress.