Seoer do long tail keyword also will have spring

Long Tail keyword is also those words more, search times than the key words, so unpopular keyword, we have to do it? For large web sites, do long tail keyword is very necessary, there will be a new webmaster in the forum asked how to do the long tail keyword ranking?

We all know that long tail keyword competitiveness is small, because users go to search engine search what all have, the network to provide users with a wide enough channel. We can see that the long tail phenomenon is obvious by the flow analysis of the tool statistics. Take Mushroom Street For example (as shown below), its main keywords ranking are good, but the long tail keyword is still the main source of traffic, many large web site traffic is relying on long tail keywords to move. Long tail key words of traffic accounted for 50%~80% is not surprising. So for the large web site, seoer do long tail keyword also will have spring.

　　

So, how do we do the long tail keyword rankings? I think, we just do a good job of the basic page optimization can be, long tail keyword ranking will naturally improve. Website Basic optimization is the most important is to ensure that the page is included.

The first is the internal link adjustment, the chain is entirely by our webmaster control, the site structure is very important, good site structure directly address the collection and the weight of the page. Grasp the crux of the problem, that is, deal with important pages, adjust the structure of non-essential pages, improve the weight of the two-level page classification, so that contains a large number of long tail keyword pages are easily included.

Second, the site to have a large number of content, for small business station It is more difficult, because the webmaster can only be reproduced and collected through the software, or false original, very few small enterprises stand their own original or let users directly produce the content of the site. Because the real long tail effect of the site must have at least tens of thousands of pages, those hundreds of thousands of or even millions of of the only is ordinary, so small business station or do not do long tail keyword good. Large Web sites also pay attention to site content and user experience degree of originality, the content of the updated timeliness is also very important.

Again, is the domain name weight, a good domain name on the site has a great impact, the sooner the domain registration, the more favorable rankings for the site, it is our webmaster The most important intangible assets. The best is the domain name contains the key words, the reason has two points, one is the domain name in the keyword itself has been given the ranking weight, there is another is reproduced by others when the link is the original URL, is tantamount to the link anchor text contains the keywords of our website.

Finally, the author wants to say is the concept of long tail keyword is not to say we stare at keywords, but from the site structure, content originality, domain name age, website size, as well as the quality of the chain and so on to study. I believe that the long tail keyword also has a relevant understanding, we do long tail keyword ranking must adhere to, I believe seoer do long tail keyword will also have spring.

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