Server IP address and search engine optimization (SEO)
As a professional SEO, the choice of the site space is very cautious. Starting from 2003-2004, there are some SEO technology articles pointed out that the site's server IP on the SEO is influential, because if a server cheating site too much, their own site with these "bad neighbors" together, may also be subjected to different degrees of punishment.
It sounds like Google is a bit truculent, in fact, it's pretty hard to see an example of Google punishing all sites on a single server. However, in 06, a domestic area of a computer room, has happened to the computer room in an IP section of all the site, have stopped the update. Later, the technician in the room sent an e-mail to ask Google why, Google gave the reason is that the IP segment has a large number of automatically send search requests to Google commands.
There is an old Chinese saying that it is better to believe that it has, not to believe that it is not, so think billion in the proposal for your site to choose Space, or first check the server on the site. In general, we can use the following steps to diagnose the server space;
First, obtain the IP address;
Second, randomly pull out 10-20 stations, check the site's internal optimization and external chain sources;
Third, the number of Web sites on the server;
Four, the purchase uses the space, observes the first three months search engine Spider's visit situation;
First get to buy the space of the IP address, and then through some online programs to query the number of sites on the server, and then randomly 10-20 stations to check, you can check the pages of these sites there are signs of SEO, check the site's external link source situation. Theoretically speaking, the less the number of sites on the server on their own site is more secure, after buying space, to observe the search engine spiders visit, if the search engine spiders more than one months of time did not visit the update site information, it should be ready to replace the site space.
In general, Google's site penalties are: A, rather than: group. Cheating on a website can be difficult to implicate in other sites together with penalties. Unless a lot of websites are produced to scramble for a keyword ranking, the search engine will be punished collectively.
In a word, the Web site before the online inspection of the server space is necessary, as with the purchase of domain name first check the domain name is equally important.