Seven Prerequisites for Internet entrepreneurship

Recently chatting with friends about this period of time, the feeling is very deep, especially the internet industry, sometimes really want to succeed, do need to have a lot of conditions, and even any of you a short plate, may be the last fatal injury. I have been thinking about the process of starting a business for the most part of the time, and for what we have done, a friend of mine later said that it was appropriate to describe: "You have too many reasons for failure." ”

So after the reflection, I also sorted out I think the internet entrepreneurship of the seven necessary conditions, you do not have to fully care about these, this is just our experience of starting a business, perhaps only our problems, and some of our views on these issues.

1. Team: The concept of common recognition + exclusive skills + character of the person in tune

The idea is not much said, there is no unity of the goal is best not to start a business, or to the back or to the end of the split. Exclusive skills, teamwork and division of staff, technology is the basis of the site, if the technology is weak, it is best not to start a business, otherwise, in addition to the concept can not be fully expressed, delay project progress, the most important time for the start-up, it means the opportunity and cost, Web project development, the best start 2or3 technology + 1 Art, The initial development with what is not important, do not think about the next 5 years 10 years will be how, you know we have no chance to survive six months. Technology better have a stronger architect, the product is the core of the site, you will be how the future development of the basic framework. The market is an important role in the start-up period, unless you do not want to let others know that you exist, there are media resources in the industry is necessary, if not, now start to cultivate also in time. Team members should be in tune with their personalities, at least in the early stages, and there is no need to spend time on internal friction, preferably with friends who have worked with each other for some time.

2. Products: Value + innovation

When we are making a product, the consideration is its value, what is the value of the user, what the business value is, and I prefer to think of it as a creative job in creating something new, creating a new service, or changing the existing service to make the user's experience better. At the same time, what are the business values that we create to cater to? Actually, entrepreneurship is to create business value, if you do not know where the business exits, who will pay for your business in the future? You also need to consider the differentiation of products, not to compete with the Giants.

3. Mentality: Use time to run the state

Time is the fundamental condition to test the success of a project, and entrepreneurship is not a year's work, it needs to be managed by heart. Entrepreneurship will face many problems, difficulties, many times the heart is a kind of suffering, perseverance may not win, but give up the inevitable failure. Faced with a variety of problems, sometimes the most difficult to maintain is the peace of mind. It's difficult to do business, it needs to go through several stages, the first step you need to develop it to improve it, the second step you need to accumulate a few batches of users, the third step you need to accumulate users to a certain scale, the site is also a reference to the number of visits, the fourth step may be a tentative commercial exploration, The fifth step may be the real scale of business model development, and then continue to develop, expand the scale. These need time, these all need a steady mentality to operate, any one industry can not change the nature of business, the rules of business is constant, impetuous mentality can only drilling, ultimately no harvest, including investment of quick success.

4. Funds: Necessary funds in the start-up period

The start-up period requires the necessary funds, at least you know that the money can make your project to a certain track, the source of this money may more should come from within the team, if your money is not enough to support the necessary development, it is best not to start a business, otherwise it is a waste of time and money. The project to a certain extent, investment is necessary, but short-sighted and speculative investors, then the need for entrepreneurs to be extra careful, because the investment to destroy the project development of countless cases. The financing is the entrepreneur and the investor game process, needs the equal footing, including to the personality, the mentality, the value mutual recognition, the investment sometimes is in order to integrate the project development resources, they are also one of project members.

5. Experience: Moderate work experience

80% of entrepreneurs in the world's most successful internet companies are less than 30 years of age. There is also a number of 90% of college students will fail to start a business, college students internet entrepreneurial failure rate may be 99%. In addition to other factors, I think that the need for a modest work experience, it is more test of the future of the entrepreneurs can not predict the fate of things and judgment, often it is because of this sense of decision-making determines the success of the venture. At the same time, a lot of professional quality is honed out in the work, people, things, management, communication, business, contacts will be relatively mature.

6. Resources: The necessary resources to drive project development

For example, if you want to be a shopping or business community, the resources for the development of this project may be: Opinion leaders in a certain area, sales channels for certain products, potential partners, marketing channels for community communication, media companies with high-end customer resources, and so on. If your resources do not have the necessary resources, it is likely that at a certain stage of development, it will be very slow or even to be overtaken by an up-and-comer. And a friend of VC chat, he said: "China's entrepreneurial environment is bad, the investment environment is also very bad, investment sources do not invest in creativity." "People who have no resources tend to make wedding clothes for others, unless your product is excellent to VC have no choice."

7. Media: Marketing communication channels, Word-of-mouth

I think the start-up period of the enterprise, it is difficult to have enough strength to promote the project, there is not enough market budget, so the need for ingenious occasion, to mobilize the web2.0 of Word-of-mouth power. In this era of the Internet eye economy, the exposure will also determine the value of the project a certain amount. If you can integrate some resources to help spread the site, borrow the power of blogger Word-of-mouth, the combination of low-cost communication groups, or network media resources, can greatly promote the project's market work, effective and low-cost. Startups need to know how to make a small, broad sense.

Then look at the road we have traveled, indeed, many of our conditions are not satisfied, accumulation and precipitation I think is what we need most. I am very glad to have met a lot of friends in the process, very good partner Jade, very good partner Harry and so on, the future for us is full of dawn, as long as you always persevere.

Never Give up!!

Flying New Sharp www.flyu.com.cn