Seven tips on how to reduce the website's attractiveness by increasing the rate of bounce

Companies must make sure that their first impressions can capture the visitor's gaze, to reduce the bounce rate and to connect the brand to the consumer. In fact, to reduce the bounce rate, from the optimization interface to a faster download of the page, there are many ways to effectively achieve this goal. Here are seven easy to operate ways to help businesses fight annoying web site bounce rates.

1. Notice the location of the advertisement

Shallow, to be honest, no one likes to look at a bunch of confusing ads, but the reality is that many sites have to live on these ads. Advertisement is the necessary evil to make the website content provider able to make money, but too much advertisement may achieve the opposite effect, the consumer is forced to go.

If the advertisement is set too close to the website content of the enterprise itself, it is easy to cause accidental clicks and take the consumer away from the page. There are too many ads on the main website content so that consumers have to pay a lot of effort to see the core message of the corporate website itself. In addition, the interference with the content of the corporate Web site ads will also cause users to be confused and frustrated. Therefore, it is important to place advertising messages in places that are eye-catching but still at a distance from the main content, so that network users can find the information they want more easily when they browse the corporate Web site.

2. Excessive third party content, easy to cause page delay

The more Third-party services, tools, and content are accommodated on the corporate web site, the longer it takes to load the page, and the easier it is for consumers to leave the site in a short period of time.

3. Contrast is key

People can't read the website is unable to keep the consumer. Of all the possible ways to attract and retain customers, the most powerful and simple is probably the use of contrast. Using contrast in page rendering can easily highlight important content, enabling consumers to search and concentrate on reading. Comparisons can also serve as an effective tool for shifting consumers ' attention to the message that companies want to be noticed.

More and more people use mobile Equipment to browse the website, that is to say, the same enterprise site, may be in a variety of different screen resolution, different lighting conditions to be viewed by consumers. So the corporate web site should be as easy to read as possible under all circumstances.

4. Offers simple, easy to navigate options

Web sites that are difficult to navigate and use are also unable to keep consumers. Navigation options should be eye-catching, clear, and easy to use. Companies can consider repeating sidebar or placing hot links at the end of the page to make sure that the menu is large enough for even the consumer who is viewing it with a small screen. Avoid the ability to use a drop-down menu or a multiple-repeat selection, such as an easy touch screen. If the company's Web site is complex, provide search capabilities and sitemap to help consumers easily find the information they need.

5. Message delivery should be at a glance

One of the main reasons for the high bounce rate is that users are confused about the content of the site. If a new visiting Internet user has to spend time figuring out what a website is for, then the site needs to be reviewed. The purpose of the corporate web site should be immediately obvious, and the design and content are clearly expressed in its main thrust.

While site navigation and theme pages are a great way to provide additional information and a better understanding of the site, they should not be a necessary element for consumers to understand the products and services of an enterprise, or the purpose of a Web site. Companies can use titles and charts to highlight important features and key information, organize and supplement site content to provide the ability to guide consumers through the site. Also avoid using ambiguous words, such as using the "View Product List" option when introducing a product instead of "more information."

6. Eliminate distractions for consumers

A company can successfully attract consumers to its website, then it must try to let consumers connect with the content of the site, avoid anything that might interfere with the process of integration. Minimize animation use, avoid the use of sound ads and let people flash the flying ads. Windows that include instant chat rooms that interact with customer service personnel or require consumers to sign up for a newsletter may leave the site in a matter of seconds for consumers to be overwhelmed.

Companies must keep in mind that by planning good, clearly presented website information, let your consumers, according to their own wishes and use your site, do not interfere with users when they use.

7. Page presentation due to the installation system

As previously mentioned, the increased use of mobile browsing networks has brought new considerations for reading and navigation. If an enterprise's Web site already has a lot of mobile traffic, it must further design a new layout to respond to the needs of different devices. The responsive content layout uses techniques such as CSS media queries to rearrange site content based on the resolution of the screen. For most Web sites, responsive design is the perfect way to ensure that consumers can use E-commerce sites or web apps from a variety of devices.