Several problems needing attention in website optimization

One, the basic word around:

In the corporate web site, the internal construction of the word must be done, these basics of SEO optimization knowledge of a website, especially building materials marketing site plays a vital role in the content of the site at the same time, pay attention to the site around a word of the norms is the most fundamental way, the content of the king, standard norms is not to say just. In many building materials marketing site often made the site into a advertising station, and did not pay attention to the site of building materials market information release.

Second, long tail words and anchor text

In the inner chain and the outer chain, long tail words and anchor text have played a big role in the chain can guide the search engine road map, while the outside chain can play the search engine guidance to your site, the role of the site in improving rankings and keyword rankings have played an irreplaceable role. Building Materials marketing site especially to pay attention to the application of anchor text, because the building materials category of key words in Baidu is not too popular, so do a good word in the rankings will be relatively fast.

Third, outside the chain and friendship links

Completes the website inside the article content and the long tail word, the anchor text, then goes to the external forum and the community to bring more and the stable link to own website, and customers and consumers to guide your site up, then in the forum and community, blogs, micro-blog to post, the popularity and flow of traffic is the important responsibility of the outside chain, And in the same kind of building materials marketing or building materials market and building materials to buy the site to exchange good links, it is the most stable and reliable in the chain, in some building materials marketing and building materials in the website, in order to rush to buy "black chain" or a large number of linked spam sites, it is a loss of industry, Not only does it make your site dangerous, but it also makes it impossible to find it in search engines. For the formal want to do long-term building materials marketing, building materials and building materials market information class site do not do this dangerous attempt.

Iv. Blogs and microblogging campaigns

On the site, especially building materials marketing and building materials Group purchase site, the channels of timely release of information than Weibo and blog, especially the new micro-blogging technology with its crisp and concise communication makes people feel refreshing, to the traditional building materials marketing methods and building materials market has brought tremendous impact, In particular, can be carried out for micro-BO enterprises and products of hot publicity and speculation, so as to minimize the cost of achieving the greatest benefits of building materials marketing methods.

V. QQ Group and Mail Publicity

And in building materials marketing, QQ Group and Mail building materials marketing is also the important means to find the target customers, of course, you can not be unlimited use of spam ads and advertising bombing, not only will make people hate products, but also further extended to the enterprise, so the QQ group and mail publicity can use its customized electronic magazines and electronic Atlas, Must have the strategy, has the plan, has the goal and the step, like this can the network building materials marketing and the building material buys the marketing to do artistically, in the sale product's with carries on the Enterprise brand and the enterprise culture dissemination.

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