People see this title don't scold me false lofty, see the back of the argument is a bit of a reason to shoot me. Oh!
first, the entertainment is too strong, the practicality is very bad
I looked at today Alexa ranked top 100 sites in China, excluding the functional site such as Baidu, mainly entertaining sites accounted for the majority, including entertainment portals such as mop, video downloads such as thunder, videos such as 56, games such as 17173 ... The practical websites that are closely related to ordinary people's daily life, such as education, finance, diet, shopping, and transportation, are difficult to rise. This must be said to be a very strange phenomenon.
second, the herd mentality is too strong, the guidance means too weak
From the latest CNNIC survey report can be seen, China's internet users, low age, low-income, high consumption of this part of the group is very dazzling. This part of the crowd behind represents no social pressure, a lot of free time, the pursuit of sensory stimulation, consumption relies on external sources. At present, China's Internet, whether from browsing volume, or profit sources are mainly dependent on this part of the population.
and the current commercial platform succumbed to all kinds of pressure, basically took the mentality of giving a reward, did not play the necessary guiding role. The result is that the platform has experienced a rapid growth, the general emergence of bottlenecks. For example, the network advertising market growth rate is far lower than in Europe and America, network value-added services products are almost limited to the bottom.
third, the ability to imitate is too strong, adaptability is too weak
At present, China's Internet products, such as blogs, virtual communities, online games, and its operating mode from Europe and the United States to copy, although a considerable localization changes, but the essence of the problem has not been resolved. For example, the community of friends, Europe and the United States from the traditional offline culture, online more support services, but in China there is no such offline culture. For example, online games, Europe and the United States are facing the main adult group, the corresponding content and service industry is very systematic, but in China, suitable for the low age users of online products in the market capacity is very small. Operators can only rely on a number of similar online time, trivial virtual products to obtain some revenue, which is the product and the combination of large environment problems.
Four, the user psychology is too strong, the customer psychology is too weak
Influenced by various Fucqua, many commercial platforms use such a multiplication principle: The user quantity is big enough, then according to a certain proportion model makes the profit pattern to be more attractive. But in fact, a user's psychology is different from that of the client, and the services they enjoy may be treated differently. In the pursuit of user volume in the process, in fact, has hurt the transformation of customers. For example, foreign banks have been allowed to start operating renminbi business, but the general phenomenon is that they have set some thresholds, why? Limited service capacity, priority to protect the interests of major customers. Small customers, please go to ICBC line.
Words are still not done, do a primer it!
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