Simpler and richer--minimalist web design visual presentation skills

How to make a messy and aggressive web page become thin and simple and beautiful, but also need to retain the full function, while a good distinction between the key modules? This is often the source of confusion for designers, how to better remove excess elements, colors, shapes and textures, retain focus and comb clear visual flow direction?

If a page has too many elements, users will be puzzled about where to look or misunderstand the priority of each element. A good designer needs to use the design language to guide the focus right to the correct content. As mentioned, minimalist web vision can bring the most important content to the front and avoid distraction for users, for example, in a black-and-white design of any color spots, will cause the user's attention, color itself will become the focus, This is a small topic that we are about to explore.

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Product Prototype Vision transformation

At the beginning of the design, from the prototype to the visual version of the transformation process, good at graphical recognition of visual designers, in the face of the complex and monotonous content of the manuscript, often eager to launch the creation of a big fist, the lack of ignoring the clear comb to judge the overall page structure of the important link.
Which of the key modules need to be highlighted and which secondary modules can be moved to a more optimized layout or streamlined merge? This is a need for long-term experience accumulation, and constantly hone the patience and improve understanding of the ability to judge the growth process, but also the beginning of professionalism.

　

Weighing the layout and simplifying the design

The balance, alignment and contrast of layout layouts are essential to the visual effects of the pages. If the screen effect is top-heavy, or left or right imbalance, will let the user feel oppressive, thus affecting the smooth browsing information.

For reference, see "Principles of Design"
The first step in simplifying the design is not simply to remove most of the pictures, but to rethink the content and simplify it to a naked need. Only in that way can the most important elements of the page achieve the desired effect.

We can write down what must be: Logos, introductions, navigation, and so on. With your product manager, remove all other unwanted elements and throw them away as much as possible.

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The key here is not to have fewer features on the site, but to remove elements that are not necessary or to integrate multiple parts into a simpler layout. You can also split content into separate pages and give more attention to each part of the content.

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Use the color of the heart hint

　　A simple and transparent white page
White, because of its highest brightness, no hue, bright clean, carefree, simple, timeless, in the natural world symbolizes the ultimate purity and purity. White elegant, peaceful and simple, no strong personality, so the website design, White has advanced, the image of science and technology, is always popular main colors.
Brisk White can give a good sense of light speed, the use of the right to make any other lighter colors and bright colors show its depth, lightness and saturation of the difference, through contrast to make its bright colors more lively, attentive and comfortable. Neat, big blank at the same time let the user keep cheerful emotion to browse.

The following website shows the potential of using white to render content and a website itself:

http://www.istockphoto.com/index.php