Simplicity-the beauty of design

"Simplicity is more difficult than complexity. To simplify, you need to clear your mind. "It can be seen in any other area, such as the Internet, industrial products, media magazines, architecture, art and games," he said. Look at the past and today's most outstanding and outstanding works to learn how the simple surface of the complex design is how to affect the visual and functional taste.

Internet

No matter what ecommerce Web site you buy, the transaction process does not exceed 4 steps.

On Amazon we can easily buy goods with just 3 option buttons, and recently Amazon has simplified its trading process with a new technology from Google Chrome. Log on to Amazon on Chrome and fill out the address and payment method after the page will have a chrome tip: one-click Trading. That is to buy things in the future directly jump to order confirmation. I believe that this simplification can only be done by buying a confirmation of the shopping experience, is the most able to impress those lazy users.

On the contrary, I have never seen anything like Amazon in the way that I can think from a user's perspective if it makes shopping easy and enjoyable.

The same is the electric business, when the interface advertising a wide range, and Amazon only in the upper right corner of the orderly played a few ads. In the network, users have turned a blind eye to the wide range of ads that pop up, including what I dislike most is that too many ads are listed in places where we usually like to stay. Of course, advertising can bring a huge income every year, especially in the field of E-commerce in the fierce domestic competition. But they sacrificed the experience of the user. In the long run, this is not a spiritual model to build the best electric business. Coupled with the excellent neat personality of the user interface, currently at these 2 points I think Amazon is the most satisfying. So for a person like me, the first choice for shopping is Amazon.

The popularity of Weibo, one of the heaviest reasons, is simple.

From the interface: a writing box + confirm the release, it is done. If you are diligent and thoughtful, as time goes on, perhaps it will bring you another unexpected and extraordinary experience. Therefore, I firmly believe that all literate, do not need to learn how to send micro-blog. Microblogging is increasingly updated, including the various functions and design behind the efforts of a large number of professional computer personnel. Finally feedback to the user here is a "box and hair" results. The logic behind this is the dream of Bill Gates: "Make every home desk have a computer." Same

And recently, the "light blog" that appears after Weibo.

From my long-term use of Weibo, I observed that the light blog slowly accepted by the user and use. I'm not sure if this will replace the "heavyweight" blog in the future, but one thing I really appreciate is that it does not carry any ads that pop up with slogans. A clean interface is a first impression, and it seems plausible to believe that this conforms to simple criteria.

The product of this between official blogs and fragmented microblogs is reflected in the seriousness and fragmentation of thinking. No need to pay too much attention to writing articles when the rigorous and micro-blogging too casual. Blog, too rigorous to write people in the heart is heavy, look at people will be boring. And Weibo, too casual to write people in the production of garbage, see people will feel bored. The light blog is in the interception of the essence of the part, but can not be regarded as official words.

Products

The Kinect's 60-day 8 million sales rate is recorded in the Guinness Book of Records, which is faster than today's most popular Apple products.

Games from the handle to the large simulator, must rely on an auxiliary controller to play the game mode by Kinect without any tool, the person itself is the controller break. Kinect behind the: sensors, speech recognition, human action recognition, identification, such as a pile of technology synthesis, the end users see only the appearance is not how beautiful small box, just link it on the terminal to which station can play.

It's easier than ever to have a wide variety of buttons on a Sony handle and a variety of controllers in a big casino.

Think about what the phone looks like before the iphone shows up. A wide range of controls, too little screen, too little function, too much use, too much design ... And so on, there will be a lot of complaints about their existing mobile phone dissatisfaction.

When the iphone comes out in 2007, what the phone looks like. Easy to operate, large screen, feature rich, simple to use, design very beautiful ... And so on, and there was very thin.

The mobile phone from the complex to simple, this owes to the Apple company. At the same time also have to thank a person, if he did not understand the simple and exquisite artistic pursuit, such as the iphone, the birth of a product, really have to wait until a time to see, need.

Putting the iphone with other phones is like putting a piece of art in a pile of rubbish. In addition to the necessary physical button features in the iphone design can not see a trace of the extra line bump design, take in hand you will be as precious as the cautious.

It breaks the traditional design pattern of a mobile phone: No batteries, a button (perhaps not later), and sync with the Web App Store. All the previous need to be on the phone to do more than a lot of trouble in the operation, it is simplified. Those are the producers, and the user just takes a step to get it done.

Including books, daily small and electronic products used by the table, such as: Creatwo brand design of the simple work table, it is very good to reflect the beautiful simple design thinking.

A piece of felt smooth and flat board plus pure white stainless steel round angle frame design all embody creatwo to life understanding of taste. Four Corners and plates with 8 screws fixed, so that easy to remove. This is more than the size of the market, difficult to move the desk, creatwo for the simple work table design can get special people's favor.

The beauty of architecture

It seems that the world has less than a second museum and retail outlets designed to exceed the Louvre and Apple, a long history of painting, a representative of modern cutting-edge electronics. 2 different areas of beauty embodied in a "Jane" word, the design of the Apple retail store is not directly from the hand of PEI, but inspired by his outstanding works. For example, the Apple-store spiral staircase design, magnificent. This allows users who do not buy its products to go to the store to see its style. And the Louvre triangle transparent glass wall design immediately reminiscent of Egyptian Pharaoh's pyramid, which is virtually impressive.

Game

Rubik's Cube, I believe that everyone in the world will not be unfamiliar. Play it a few people, why so simple can not be simple toys to let everyone fondle admiringly, but it racked his brains.

The Rubik's Cube has no advantage over other exquisite toys. But no toy can be as full of magic as it is: speed, memory, intelligence, complexity ... No one can play it easily, from a few years old to a grown-up adult.

Often the world's most popular games, are no need to racking their brains of the game. Simple truths are also embodied in game design, from Super Mary to the present Angry Birds, clear play, simple and beautiful interface seems to bring you to the world of animation.

It is these basic, simple designs that make other large games require a long time to accumulate popularity, and every day global players spend 2 billion minutes on the total amount of Angry birds. As of this March, the download volume exceeded 100 million.

As for Super Mary, I don't know the exact data. But in my childhood, as long as there are game consoles of the family will have super Mary Shadow.

From Internet to merchandise to architecture and games, excellent products are often very easy to understand.

Author: Jake Zhou

Article Source: 36kr.com