Site title optimization need to pay attention to what points

How to optimize the site title? Many new owners will be in the title, this is not strange, the title of the site is a high summary of the content of a Web page, a lot of SEO people are accustomed to think in the site title more than a few keywords will be very helpful to the site rankings, and the Web site title increasingly weight has also led to a lot of people to the site title of the importance of adding a height, then no matter how the site optimization title should be done, or in the optimization process to pay attention to what matters these are the next to be explained for everyone.

What do you call Web site title

In general, we say the title is the name of the site, the title of the site is a high summary of the content of a Web page, is to tell search engines and site visitors what my site is doing, is a website brand name.

Optimize the site title Note:

1. Website relevance

Homepage Title Tag Writing not irrelevant, the title content and the entire website content has the very good correlation, conforms to the whole station the main content, if the correlation is bad, on behalf of your website tells the search engine you are not at all professional, the rank cannot raise, simultaneously also is the waste title role.

2. Keyword Heat measurement

In the eyes of many of us, the world is only 0 and 1, how to choose a good keyword and add to the title, is a learning, using popular keywords words difficult to do ranking, no rankings, the flow of natural relatively few, then use the less popular keywords, although ranked good to do, but bring the flow is also very small, So the keyword heat selection is difficult to grasp, which needs to be based on the site itself, human resources and other aspects of the total selection.

3. In line with user experience

The title of the website must conform to the user experience, let the user can see what your site is, now many sites like in their own title to add keywords, and cause users in fact for your site with keywords to remember, do not think of any brand, another site title too blunt, not too easy to generate user access.

4. Title Words

Practice has proved that the search engine for the title index of the written word of the best control in 255 characters, many of us will encounter a problem, that is to write how much good, I want to tell you the search engine display site title and your display screen resolution size has a relationship, So in their own words in the control of the time we try to finish the title within 20 words, many people say that there is an ellipsis Baidu phenomenon, whether and Baidu will expand the title of the site has direct contact, the official is not any official statement so also please do not speculate.

5. Keyword Piling

Home Title Tag Writing requirements do not repeat the keyword, the key words only need to write once on it, search engines will not because you repeat the keyword and improve your complete rankings, but such repeated keywords will cause optimization, keyword piling problems, the weight of the site, ranking has side effects.

6. Punctuation Marks

We try not to use special symbols, unless the call language, the use of English symbols: underline or "-" symbol.

7. Statement Nature

For this, Chunjun also has been studying and thinking about how to write a natural title, the best word is consistent, fluent, this is the need for language organizational ability, but as long as the written good, will play a very good effect, to the user professional, natural goodwill.

8. The advantage of participle

What is participle, can be understood as the key between the keywords can be arranged to form other keywords, such as product name, Region plus product name, Brand plus product name, to optimize the results of more keywords at the same time.

9. Highlighting Brands

Title written good everywhere, such as the title is:<title> le Tao online shoe city-buy shoes, on the Lok Tao! </title>