Six grassroots theories that subvert the internet

Internet

The Internet age grassroots rise, shouting "princes will phase, Ning kind of", with fearless courage to attempt to subvert and change the world. The spirit is commendable, but in addition to passion and impulse, more important is the train of thought, thinking the way out, thinking wrong, everything will become empty talk.

Here, six grassroots theory will help you, along the direction of the theory, on the road of practice to adhere to the end, will be able to break the old world, establish a new era. The six grassroots theories are: strategic theory, profit model theory, speed theory, elevator theory, Tortoise and Rabbit race theory, market barrier theory.

First, strategic theory

To talk about the Internet strategy is like talking to the children ideal, not the strategy is not grand, but the ideal is too far.

The core idea of strategic theory is that China's Internet is still in its infancy, it is too immature to talk about ideals for immature babies, as it is for the Internet. Therefore, the current IT industry needs less strategy, more practice, in practice, summed up in the summary of the perfect side is the path.

So without the guidance of strategy, how can we guarantee success? The profit model that the Internet needs, has the clear profit pattern, can achieve lofty intention, can guarantee the greatest possibility of success.

Second, the theory of profit model

Unless you are engaged in the internet for sheer spiritual pursuits, you must consider this issue. Talk about the profit model is not shameful, do not talk about the profit model is shameful, even how to make money not to consider, how can you ensure that your team can develop, you pay not in vain? China's Internet currently has three kinds of profit models.

Mode one: Eye pattern.

To the large flow, the portal for the representative, more than the strength of people, the pioneer Zhang Charles. The basic point of view is: The network of people have customers, customers have business opportunities. This has been through Sohu, Sina, such as a large number of content, such as a comprehensive web portal has been confirmed. But with the network resources from scarce to excessive, if not to become the industry portal, the opportunity to profit has been about small. Especially for the individual entrepreneurial Web site, if also trying to and the current portal oligarch to take a piece of words, is undoubtedly weak hand versus.

Mode two: Content mode. Mainly content information, with the gradual increase in web pages, network resources from the scarce economy into a surplus economy, from the seller's market into a buyer's markets. With more and more of the same products and services available on the Internet, finding useful information has become increasingly difficult, with search services being applied. This can also clearly see a trend, netizens more concerned about content, more concerned about their valuable information, and willing to pay for their own valuable information. The network economy will gradually evolve into the content economy, the information economy and the intelligent economy.

Mode three: interactive mode. For the user experience and interaction-oriented. When netizens are already familiar with the use of the Internet, the determination of ownership and grassroots has been revealed. Google spent 1.68 billion of the acquisition of YouTube reflects the core problem is that the Internet has become the master of ordinary netizens, they have no longer disdain to do the recipient of information, they want to do information manufacturers. The cover character of So-and-so magazine is Netizen, also profoundly explained this question. Once the serfs turned to be masters, the Old world must have been knocked over and the new era restarted. Just like Interactive TV will definitely replace the ordinary TV, 3G mobile phone will certainly overturn 2.5G mobile phone as irreversible. The wind of the WEB2.0 the sound of the water began to show this truth. In the next 1-3 years, Wiki,sns and so on a series of network revolution is about to happen, will certainly rewrite the network again.

After grasping the Internet's three profit models, we must conform to the direction of the network economy, accelerate the progress along the correct road, this can refer to the speed theory.