The penetration effect of mobile internet on life service has become more and more obvious, from mobile e-commerce to electronic, from mobile payment to mobile finance and so on, is the concrete manifestation of the mobile Internet to transform people's life. In this context, more and more giants are getting involved in the field, trying to share from it.
In addition to the bat and other internet giants, some traditional enterprises-the financial giants are no exception, ping an all-financial social aggregation platform safe World is a typical example, then what is the focus of this product? What kind of positive significance will it have on the industry?
How to create an ecological closed-loop entrance to safe world?
As we all know, this year the Internet industry popular a key word, called ecological closed-loop, meaning that any business model contains a variety of sub-services, but to cover these segments at the same time, in order to build a complete ecological closed-loop portal. specifically to the safety of this case, it is well known that the bank, insurance, credit cards are the important components of financial services, and the general rules of peaceful world coverage of these businesses, for users, as long as the business involved, will be resolved, this one-stop service model is to create an ecological closed-loop import of important weapons. BAT's competitive focus in recent years is also largely within this category.
On the other hand, the peace world is not only a simple financial services platform, it has a social characteristics, both point-to-point instant messaging capabilities, but also a circle of friends this can be deeply interactive social services. In addition to regular chat, the public number is also one of the characteristics of the peace world, in the "Find public account", you can find almost all of the Ping an group's products and services, or financial-related interesting hot spots account, such as a small series to understand the recent Internet financial products, the income situation, search for my content keywords, such as " Wealth Management "will get the account of" big money ".
So why does the peace World launch social function? As we all know, financial services are a certain professional threshold of service, so, in addition to peace customers may join this circle, this social service may also be a group of professionals, through this communication and interaction can not only further enhance user viscosity and activity, more importantly, It can also contribute to a diverse set of user scenarios.
Beacon Technology is a bright spot, safe world to create a diversified user scene
Just mentioned the user scene of the problem, in fact, this is also a big point of peace of the world, in the introduction of user scenarios, we may wish to discuss the beacon technology, so-called Beacon, it is a low-power Bluetooth technology, its main role is indoor positioning and information push. When a beacon-enabled phone is close to the Beacon station, the phone can get unsolicited information. In foreign countries, there are already a considerable number of businesses equipped with Beacon base station, for example, the old American mall Macy's (Macy) has begun to deploy ibeacon base stations in New York and San Francisco stores, customers will be in the store at the same time to feel the convenience of new technology, instant access to different offers. Apple also deploys and applies ibeacon in 254 Apple stores across the United States. It is the use of this technology to become the first application of beacon in China.
It is certain that beacon technology will become an important tool for building a diversified user scene in the Heian world. The vast majority of apps on the market are based on QR code and NFC to build user scenarios, but even in the tech center Silicon Valley, QR codes and NFC applications are low. This kind of technology has its unavoidable limitations, it only completes the payment link, the merchant does not see any customer information. And beacon can perfectly solve this problem of understanding customers. Second, QR code and NFC users must operate their own to obtain the message, but based on beacon Technology, the user does not need to operate, as long as the Beacon base station in the range, you can get unsolicited information.
So, accurate information push is a peaceful world to build user scene of a big weapon. In addition, there are other functions and services, such as indoor navigation, near-distance broadcasting, appointment automatic arranging and so on. It should be said that the peace of the world clever combination of its own platform features and user needs, and through the beacon technology to bring users a more comprehensive solution and use of the scene.
Platform thinking safe world will be effective in the future polymerization of safe resources
In the future, there may be more in-depth expansion of the peace World pass. As we all know, ping an auto insurance in the entire car insurance market has occupied a considerable market share, the future does not exclude the introduction of the safe world-wide mobile car insurance subscription services.
Moreover, as a major innovation in internet finance, peer-to network loans in recent years presented a rapid development momentum, and the future of safe world will not rule out the introduction of peer network loan services, user-friendly to engage in peer investment. Considering the influence and professionalism of peace in the financial field, if the use of safe world to push peer network loan services, there must be broad prospects for development.
It should be said that the launch of Safe World is in line with the development of mobile Internet background, it not only for financial institutions involved in mobile Internet business provides a reliable model, and it will also promote the deepening of Internet financial innovation. (Wen/Wangyi see qq:543415188)
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