Soso Product Director: 4 Dimensions of professional skills for product practitioners

Article Description: on the cultivation of product sense.

Regarding the embodiment of the product sense and the training way, first of all must delimit the product manager's scope clearly. Software engineers, we all know what kind of jobs, and product managers seem to have a lot of people have doubts, in recruitment, and people chat, often encounter similar problems. Product Manager concept, the first appeared in the traditional industry, different industries and even different companies in product managers, in terms of job responsibilities, rights, resources and management processes will be different, even if the same Internet companies, as far as I understand there will be no small difference. Here based on previous experience, especially in Tencent four years of experience, to do a simple comb, and you share and discuss.

Product sense seems to be a more sensitive word, in fact, this is a product practitioners of the professional skills of the embodiment. The establishment of a sense of product, I understand that can be from the following four dimensions to cultivate:

1, user needs analysis and understanding

In fact, each product manager in the product design, will be the user's needs analysis, but often online products do not get good feedback. The key here is whether the process of analysis is objective and comprehensive. Some product managers will be "lazy", ask a circle of friends and colleagues, think that understand the user's needs, which may cause a bias in understanding. Any product user group, may be a complex group, different age, gender, geographical, cultural structure of users will have differences in demand, product managers need to decompose it, and delineate the mainstream target users and high-end users, formulate product strategies to create a core bright spot experience.

Here also mention about innovation: innovation is the basic quality of product managers, but not for innovation, innovation is based on a correct understanding of the user needs, is to make the user experience more fun, rather than behind closed doors, and then force users to change the use of habits.

2. Technical understanding

Whether the product manager needs technical skills, in my opinion, is needed, especially for the search product manager. Search is a typical performance simple but complex background technology products, for the background structure and engine working principle of understanding, to do a good job in search products will be more help. In doing search product design, many times also need to consider the realization of the cost of technology, after all, resources are limited, to have a choice.

3. Interactive Design

Although there is a professional interaction, visual engineers, but the ability and sense of interaction design is the basic quality of product managers.

Search product interaction, require visual simple and refreshing, fine polishing in detail, such as how to let users see a little more content, how to reduce the user's operation when the mouse sliding distance, how to let users see this button can expect to produce results, how can make the page show faster. Product highlight features to consider high-end users, and interactive design, to focus on the most common users, complex interaction will create confusion, the user's loss rate and the user in a daze time is proportional, and this time is measured in seconds or even a fraction seconds.

4. Product Data analysis

Data analysis is an important means to accumulate and verify the feeling of products. In addition to the scale of data, to carefully analyze the user on the product page of each position on the operation, compared to the product before and after the user behavior changes, there will be a lot of unexpected gains. For search, the analysis of user query is very interesting, especially from multiple dimensions, consider the correlation of multiple factors, there will often be a lot of inspiration.

Personally feel that product sense is not inborn, high IQ, emotional quotient does not bring products feel, only more experience products, understanding users, data analysis and continuous learning, can gradually accumulate feelings. Training and reading can bring you up to 20% of the experience, while work and practice are the best ways to learn. As to judge whether the product feeling is in place, cannot superstition the expert or the authority, again the ox person, also cannot have the feeling to all type product, only the user experience is the truth.

A product manager with a good product sense does not necessarily make a good product. Products from the planning to the line, may involve the front and rear platform development, UI design, marketing, editing, operation support and other aspects of resource coordination, in the implementation of the project, often will be "trouble" constantly, such as changes in demand, schedule delay, insufficient resources, sudden risk, This requires the product manager to have good project management and coordination and communication skills.

After the product on-line, need to carry on the operation continuously, the analysis data, collects the user feedback, discovers the problem, carries on the continuous optimization. This also requires the product manager to have the ability to operate the product.

For project management and product operations, there are opportunities for further sharing and discussion. In short, product manager is a high level of comprehensive quality of the occupation, and Tencent has a strong product culture and a good user platform, is very suitable for the growth of product managers, here welcome you like to challenge yourself to join Tencent, join Soso, with a good product to change people's lives.