"Split the Tencent"

I am a sophomore this year, on the first day of the time, because to and a migrant to Canada to keep in touch with students, I opened the QQ. So I contacted Tencent's products, I did not because of Tencent's products and chose it, but because of social factors. In the years to come, Tencent is growing, more and more important in our lives. Let me dip into Chairman Mao's light today, learn to put Tencent "in Split".

First of all, the advantages of Tencent, mainly in the following several aspects:

One, QQ is free of charge

QQ's basic function is not charged, its profit mainly by advertising. Because we are free to enjoy Tencent's services, so we can accept QQ login after the pop-up window. Free to have a Chinese software is very important, needless to say, see QQ, 360 and Thunder these three most successful free software can know how important free.

Second, Tencent to do is the user needs

Tencent CEO Mr. Ma is very concerned about what users need, so the product users can accept. Maybe some people think that Tencent does nothing but take care of his notebook. But this is the way Tencent lives. Everyone thinks Tencent is the king of the cottage, but take the QQ number to play CF, QQ Farm, DNF, QQ games. How many of these games or products are Tencent original? But that's what a lot of people need, and we just need an account to play all of these games.

Third, Tencent pay attention to user experience

Today, download a QQ client to more than 30 trillion. The size of the installation files more and more, QQ can achieve more and more functions, QQ interface is more and more beautiful. In addition, Tencent also launched the QQ concept version for WIN7, although the function is not much, but the interface is really exquisite very vivid. I think these are commendable.

Iv. Tencent attaches importance to mobile platform

Tencent has also made a full effort on the client side of the handset. S60 platform QQ has always been very powerful, long ago to support the video. The Java platform QQ function is slightly inferior than S60, but the function is rich, moreover the compatibility is also good. The QQ feature on the iOS and Android platforms is relatively simple, featuring the platform itself, with good support for large-screen touch and gravity sensing. The WM did a little worse, the compatibility is not very good, especially wm6.5, hope to improve on the WP7. In addition, Tencent also launched a QQ browser, QQ space client, QQ Sync Assistant, Tencent micro-blog client and other mobile products.

QQ This product, it is free and user experience is good, even if left the computer, on the handset can also use these products. I think these are the advantages of QQ. The success of Facebook abroad is not so much how well the product is, but that it is a social platform on which you can communicate or get useful information. Similarly, Tencent is doing is not a single product QQ, but to build a Chinese favorite social platform. "Chinese like" This is very important, how to say, MSN will not QQ so have Chinese characteristics, this is QQ users in China far beyond the number of MSN users.

The other aspect is the main drawback:

I. Lack of innovation and creativity

Tencent is known as the King of the cottage, netizens think Tencent only know how to imitate, do not know how to innovate. Everyone criticized Tencent for flouting the intellectual property and originality of others. QQ Music, QQ speed, CF, QQ Whirlwind, QQ dazzle Dance ... Which is the original Tencent? I think that Tencent in the independent innovation is indeed very necessary to improve. I believe Mr. Ma knows more about "core competence" than we do, and how important "core competence" is. By copying this road, you may be able to walk very well at the moment, but in the long run you still can't get through. You are always waiting for someone else's ideas to come out, and then quickly copy, make full use of the hands of the user more this advantage. In this way, every step you take is easy to bury a time bomb. You do well, everyone scold you copy people, do not good, users despise you this behavior. In addition, Tencent has so many enemies that it is easy to attract trouble. Like this 360 World War QQ, see Tencent at the beginning is how lonely helpless it.

Second, the value added service of the charge is unreasonable

Remember many years ago, QQ launched the "Custom Head" of the Zeng hit. A large number of netizens for a "sun", computer 24-hour hanging Q, and finally because of this behavior waste power resources, online time to become "active days" and end. My QQ number has been used for six years, in addition to a "Custom Avatar" outside (now I have a small only 2 level also has a custom avatar), did not find that Tencent has to take care of my skinflint old users, I have a stolen more than 70 Q coins experience. QQ Show to Money, the user head divided into ordinary and high-definition Avatar, QQ group divided into ordinary groups and advanced groups. Yellow diamond, Blue diamond, green drill a lot, all 10 dollars one months, in exchange for QQ space or some of the privileges of the game. CF, QQ, such as the speed of the game, spend some money to get good equipment, so that the renminbi players become "master." The number of charging items is countless, and these value-added services, in some ways, damage the interests of those free users, seriously undermining the balance of the game. Inevitably make users complain.

Third, the lack of public relations

In fact, QQ scan user files, secretly uploaded is not anything new. Only because QQ moved 360 of the cheese, only 360 of the crazy attack. In the aftermath, QQ to the user's interpretation has always been unable to convince people, but also caused trouble to users. This is Tencent's big mistake in PR. Having seen a lot of Ma's interviews recently, he seems to be aware of these problems.

These are Tencent's Achilles heel, I believe Tencent is very clear, but how to do, to see the horse Teng.

Conclusion:

QQ is a social platform, 360 is only an auxiliary tool. I always believe that QQ and the 360 of this war, QQ will not be a loser, afraid of a bad victory like defeat. Choose a product, in addition to the product itself, I will also choose the CEO of this company. Mr. Ma and Mr. Chow, I prefer Mr. Ma's style of work. Mr Ma is relatively low-key, but let the user "two select a" slightly less atmospheric. And Mr. Zhou's style of doing things I think is incredible, playing window war, the impact of the user is not enough, incredibly still in the window to say that people have been subsidized, I think this approach too small, not desirable. Two choose one, I chose Tencent, you?

Source: June Submission