1. let users make money when using your products. Like Tujia network, its business model is very simple. It is to rent a vacant house to a person who wants to travel but does not want to stay in a hotel, because there is no real estate agency involved in the process.
2. Like meipai, after using it, everyone will feel that the photos they have taken are very beautiful, so that users can enjoy the product and satisfy their vanity.
3. Saving time or killing time for your users. This seems to be a conflict in itself, but let's look at two examples: uber. If you want to use a car, you can stop calling a taxi company and quickly call a nearby car on the uberapp, saves time. Another company, with a game, was listed on NASDAQ in the United States for $1 billion. This is actually two extreme cases. One is to help you save time, the other is to help you consume time, and your product can achieve these two points.
4. products should be easy to use without learning costs. It is easy to switch from the real world to use virtual world products, but there is no transfer of costs.
5. Make your users look smarter. What does it mean? For example, if you buy things online in Meituan, It is very cheap. Then you will show off with your friends. Do you think that I bought the same things as you, it is cheaper than you? Are you very smart?
6. It is easy to explain what your product is. There are two points here. First, you can clearly describe what your product is. Second, what's more important is whether your user can introduce your product to his or her friends in one sentence.
7. increase user acquaintance. We can see that all social media currently have this product attribute, especially the acquaintance of the opposite sex.
8. It can solve the real problems encountered by mainstream audiences, or cater to human desires. Human desires are nothing more than those of security, needs, and respect.
9. allow users to obtain their own needs. Weibo, for example, can not only promote marketing, but also watch news and communicate with each other, but also express a viewpoint with diverse demands.
10. Enabling products to provide some value-added services while promoting user growth.
In short: Find a kind of everlasting human desire to break through it, and then use the modern Internet to provide services to users and create benefits.
