Summary of vertical search-related knowledge points

Vertical search engines generally require the following technologies: 1. spider2. web structured information extraction technology or metadata collection technology 3. word Segmentation and indexing 4. vertical search engines of other information processing technologies should be evaluated based on the following points: 1. comprehensiveness 2. update 3. accuracy 4. functional vertical search has a low entry threshold, but the competition threshold is high. No focus or superb technology is acceptable. Industry portal websites have industry advantages, but they do not have any technical advantages. never imagine that you can recruit a few people to complete all the technologies of vertical search, as a product that requires continuous improvement and can be operated rather than a project, the degree of technical control is one of the important factors for the success of vertical search. From the perspective of the development of vertical websites, there are mainly the following business models for reference: 1. Online Media business model.This is a business model that gathers a specific audience by providing information or community services, and then provides ad spaces or PR articles to advertisers interested in specific audiences to achieve profitability. At this stage, the main revenue source of vertical websites depends on the media business model. In fact, if we can make a breakthrough in this aspect, it will also greatly improve the business status and brand image of vertical websites. At the same time, the user traffic and website stickiness obtained by vertical websites during this period are also the basis for them to break through this business model. Therefore, most vertical websites must pay attention to the key success factors in this business model. 2. Online Community business model.This business model gains benefits by providing products and services to the needs of various roles in the virtual society. Based on the development experience of the comprehensive portal website, we can see that Netease has achieved high commercial benefits by providing online games by relying on the Community resources of its netizens. Taking the vertical automobile website as an example, on the one hand, automobile manufacturers and dealers are eager to obtain customer information and establish a communication platform with customers. The vertical automobile website can consider using the idea of web, collect User feedback and information through the Web2.0 community, such as consumer satisfaction surveys, such as consumer surveys on attitudes towards derivative services such as finance, insurance, and car rental, then, we use voice, animation, and other multimedia methods to help manufacturers build a platform for interaction with customers. On the other hand, as the penetration rate of automobiles reaches a certain level, the corresponding lifestyle of automobiles will gradually become popular, auto loan and insurance, automobile tourism and automobile hotels, car refitting, parking lots, car maintenance, car supplies, and other services will become more and more abundant. At this time, consumers will not only be satisfied with the unified service of 4S stores. If relevant information can be integrated to provide users with a convenient and comprehensive information comparison platform, or even a transaction platform, the automobile vertical website can develop a variety of specific methods on this basis, for example, annual membership fee, third-party credit platform fee, and transaction commission fee. 3. Professional business model.This is a profit model in which a website focuses on providing a special service and charges fees to consumers or commercial users. It is usually required to work closely with upstream and downstream organizations in the industry chain to help paying users obtain the overall solution. Taking the automobile vertical website as an example, including positioning and navigation, second-hand car value evaluation, consumer survey, and e-commerce platforms for market segments, all belong to specialized business models. If this business model is adopted, the following conditions must be met: first, there is a high threshold for entry points. For example, the technical threshold, Community threshold, or limited market space, giants have no energy to take care. Second, the entry time is accurate. When the demand is not mature, it is too early to get a source of income. Third, stay focused and not be distracted by short-term opportunities. 4. Offline business model.This refers to the use of the Internet as an interface for communication, and focuses on providing some non-Internet services of a wide range of networked nature. Take the vertical automobile website as an example to provide offline services such as car rental, trailer, motel, automobile film, logistics, finance and insurance, and market research. Vertical websites that provide this type of professional services are usually traditional offline service companies that optimize their own services by building Internet websites. 5. diversified business models.This is a road that must be taken when leading manufacturers in a certain field develop to a large scale. According to the practice, the core competitiveness of Internet websites mainly lies in the brand and community. Therefore, when vertical websites adopt a diversified business model, make sure that each business helps to improve its brand value and community resources as much as possible. At the same time, each business can also obtain actual benefits based on brand and community resources. Each vertical website can select an appropriate business model based on its actual situation to break through the profit bottleneck and achieve development.