Talk about the core competencies of the new interactive design

competitiveness One: business driving force

At the beginning, I always think the business is relatively narrow, such as I do electricity business, after only in the field of electricity, business-oriented competitiveness will not be universal, only in a company a line of business competitiveness? But now, this view may be wrong, and the ultimate goal of interactive design is the ability to solve complex problems, This ability will grow through the business and be of absolute universality.

Unless you do design research, good design will ultimately be implemented in the business. One of the core competencies of the company is the understanding, understanding and driving ability of the business. New recruits tend to start from small needs, on the one hand, in order to understand the team's work standards, on the other hand, from a smaller focus to spy on the entire business.

Internship for one months, I think I do the most is not to do the small requirements in tandem, more just as a separate task to look at. If you just stare at the work in front of you, you may consider the user experience, platform specifications, and business functions, but this is only a small function, at most just the ability to get started. Experienced designers know how to string their work together, all the content is for a larger target service, this is the real ability of the embodiment.

The most valuable thing is to be driven by self. Just as the students who are taking the test are not very good, just doing what others ask you to do is hard for you to become irreplaceable.

　　Competitiveness II: Professional Skills

The professional skills of interactive design are more specific than product managers, including the use of tools, understanding of interactions, logic, and so on, and professional skills that support your business, which in turn promotes professional skills.

Skilled use of tools can greatly enhance efficiency, and many new tools will help you with more work. Now all kinds of software emerging, visual design, dynamic prototype design, teamwork and so on, if a new graduate of the interactive design said he had not heard, used Sketch, I would be very surprised, not to say Axure bad, just understand new things is also a manifestation of professional sensitivity.

The understanding of the interaction criterion includes the system specification and the platform specification, the button placement or the form design all needs to consider many factors: what is the product's system platform? Which part of the product flow? What are the scenarios and requirements that users enter this page?

Sometimes the product manager brought up the demand at first glance is very simple, for example in what page add a function, just at first I will follow the PRD document to do, the things according to the specification draw out. But the elder sister saw the design draft will ask me, this content shows here is not the user really want, is there data support? Information directly tiled in the page will not be too jumbled without focus? Do you want to jump to another page after you complete this function? So, work is often more complicated than you think.

A lot of interactive designers to the dynamic effect of the prototype design is relatively contempt, but also with the business rhythm is too fast, electrical business products because of the complex function, often there is not too many complex interactive dynamic effect, mostly to click, slide mainly. At work I found that the effect of taking a static page to a colleague or friend was quite different from making a simple interactive prototype test. The former for the tester, the information is passively accepted, in the process of your explanation, has lost a lot of "waiting for the details of the independent discovery", and the role of the interactive prototype is to greatly restore the real scene, easy to get the exact experience feedback.

　　Competition Three: Single point breakthrough ability

If the first two competitiveness is the specific ability to work, then these two categories are the work methods and thinking of innovation.

Think about it, what you do is only you can do it? To complete the basic requirements of the design, can only be sixty or seventy points level. As the top students are the average level of each section is high, single section extreme excellent, work to achieve more perfect, must have a single point of breakthrough ability.

If you can lead the popularization of the design of the naming conventions, so that the design output more rigorous, the development of reading more effective, ultimately may be to a large extent improve the overall team productivity. Utom recently released his new version of the Sketch plug-in, to be able to view the WEB online design draft size, color and other information, the basic designers can say goodbye to the cumbersome marking work. Imagine, if you push, a team from the whole PS switch to Sketch, the efficiency will be how much improvement.

If you are a designer with coding ability, perhaps can have more contribution in the animation design, make the dynamic effect prototype to help the user to test and adjust the animation details, and help the development students to accurately restore design details, improve the efficiency of development implementation.

If the business ability is particularly strong, nature can choose business as a breakthrough. Can shopping carts do more than just experience detail optimization? Is there a unique way to play the whole promotional process? The adjustment of the navigation mode may greatly enhance the activity and the conversion rate. In fact, I am super admire business ability strong brother and sister, always feel in this piece oneself still very lack, especially complex business of carding, data interpretation, etc., so as a newcomer, the latter must pay attention to strengthen.

　　Competitiveness Four: Horizontal management ability

In addition to the pinnacle of professional competence, all high level designers also have a strong team player. It's hard to lead a team to the right direction in a complex business environment, and it's not easy to quickly lead people in a small team to produce design. In addition to the direction, Teamlaeder also need to control efficiency, know what things can be abandoned, clear what the core objectives are. Sometimes I see the chief of the weekly newspaper can not help but sigh, is how rich experience and precipitation, to control so many things.

The horizontal management ability embodiment also needs the opportunity, more may be the individual ability to have the outstanding competitiveness in a certain business, only then has the opportunity to be appointed to lead everybody forward. For example, your interactive specification to do a good job, it may be to promote a team of relevant normative work, slowly can reflect the management capacity. So, opportunities are always reserved for those who are prepared.

The foundation work is steady, the key project is outstanding, the individual ability is complete, will let the new designer quickly stand out. But in short, business results are the ultimate test of the value of the work of the standard, applause is not good.

Said so much, in fact, is also to make a summary of their own confused, to go the road is too long, mutual encouragement.