Talk: How to screen the appropriate keywords?

Looking for a lot of keywords not every one can use, can be added to your title tag. This time we have to choose from so many keywords inside our website, this is a very important step;

Our proposal: The choice of keyword competition not too high, after comprehensive comparison, try to choose those who search for relatively high, but relatively small degree of competition words.

　To facilitate a better understanding, we are divided into two parts:

1, the search volume is relatively high

For example, domestic websites mostly do Baidu, we take Baidu as an example. We can find the key words in Baidu Index above query, look at the index to do screening; General 1000 below are not too hot, you can consider. If the Industry keyword Search index is generally high, can consider on the basis of hot words in a subdivision once, such as "decoration design" the word, the average search index of about 2500, at this time we may wish to subdivide down, such as "Decoration design Effect map", "Decoration design Plan", "Decoration design plan" and so on. See figure:

These are relatively better to optimize some, and more targeted. If your site itself has a certain weight, then you can consider the competitiveness of a slightly larger keywords;

2, relatively small degree of competition

Look at a keyword. The size of the competition can be set in the following ways:

A, the first page of the search results in the home page rankings accounted for;

When we put a keyword in search engine searches, we can look at the home page ranking site in the form of the homepage of how many, if the homepage ranking site accounted for a large, indicating that the word competition degree is also relatively large. See figure:

B, competitor website weight how?

In addition to the home page ranking, there is to see how to participate in the home page ranking of the main domain weight, the other side of the site in the Webmaster Tools search, see how each other weight. If the general high, the difficulty of competition is also very large.

C, the number of keywords search results;

This is the first indicator many people will think of. In fact, search engine appears below the relevant search results indicate how many pages in its database page appears the keyword you are searching for, to some extent can also indirectly reflect the heat of the word, such as search "decoration effect map", see figure:

　　

But this is only a reference. There are some words that are not too hot. The number of search results is also large.

D, the number of keywords involved in bidding sites;

The number of sites to participate in bidding can reflect the high commercial value of the word, but also indirectly reflect the competitiveness of the keyword, we are doing the word bidding, indicating that the user search demand is relatively large, or the word precision is relatively strong. For example, search "Hefei decoration price", the results of the search page appears in the figure:

　　

Author: http://www.ijh.cc

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