Talking about four big brand companies punished by Google learn from failure

It has always been easy to think that Google will only punish small sites that have little content to copy. In reality, however, the goal of Google's punishment also includes the websites of some big-brand companies.

1: BMW

　　

The price tag of a large luxury car won't solve Google's anger when Google discovered that BMW's German station (bmw.de) was found to be hiding text and portals to the portal, and to increase traffic by filling the keyword. Google has been sending a little time to punish web developers for doing a lot of time. Imagine how surprised they were to wake up in the morning and find their high-profile website PR turned 0. After BMW corrected the problem, Google made a normal collection of their website.

2:newsday.com

　　

In 2008, Newsday.com's PR dropped from 8 to 5. The reason is Google believes they sell the link to the PR value. Google has made clear that any site to operate search engine rankings for the purpose of buying and selling links will lose its credibility in search engine rankings.

3:JC Penney Co., Ltd.

　　

Can a department store break Google's rules? Apparently, he did a lot. JC Penney apparently uses the infamous SEO Black hat technology to improve the rankings of several of their products in search results. It happened at the holiday shopping festival in 2010, and JC Penney hired SEO consultants to stimulate sales. The original intention is not very pure, and then the method used to make Google uncomfortable, the last JC Penney products after the fuzzy search results ranked after 100 names.

4:overstock

　　

At the beginning of 2011, Overstock.com's rankings rose at an alarming rate. What is the reason? Because the company decided to give discounts to university students linked to the EDU domain of their site. Later Overstock claimed it was only a policy to encourage college students to shop on their website, but Google did not buy it. After all, this company Google students connect to a "bunk bed" "Gift blue" and other keywords link. Moreover, Google's algorithm is very trusting. edu's domain name. Many paid links still exist when Overstock's activities are over. Google has punished it for this. The rankings fall to page fifth and sixth.

Conclusion

If you have your own blog or website has been punished by Google, then you are not alone. Even large companies will receive Google's punishment. You only need to do a little research, careful planning and fair competition, I believe your site will get the position you want to rank.

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