Talking about the internal optimization of website

Brewing for a long time today, small c on the basis of personal experience to say that some of the recommendations of the station optimization. We all know the content for the king outside the chain of truth, what is the content of the king, original? Of course, the content of the true meaning of the King version is different, original is the basis of this is understandable, the following small C talk about how to do in the station optimization bar.

1, the reasonable URL path design

Why should I put it in the first place, because Little C thinks it's the most important thing. Browsing the site needs what, the path is right, reasonable URL design not only beautiful more convenient search engine collection, greatly improve the friendliness of search engines. If the first URL design is not reasonable, not only affect the search engine on the site is not friendly to the future optimization work will have a very big impact, all the URL optimization must be put first. Small c suggested that the URL to use the form of HTML, if it is dynamic, the most also pseudo static.

2. Clear and reasonable structure of navigation

Navigation optimization can not only bring weight to the keyword but also bring a good experience to the user, we do in-station optimization if it is a small station, such as blog, Enterprise Station, we generally adopt flat tree structure, follow the principle of three clicks, to reduce the depth of spiders crawl, so that the article more convenient search engine included, while users can easily read.

3, external call JavaScript and CSS calls

Although the search engine in perfect, but still can not guarantee that it can read JS, all design when the external call JS and CSS. Spider crawling page, too much JS and CSS code is not like the spider, in the real content of HTML articles to add too many other code will seriously affect the spider crawling rate, the impact of the search engine included in the page. So the use of external reference to call JS and CSS is a very good way to solve. If you do not have to use a fancy web site style, it is possible to make the site simple and generous, so that users and search engines are relatively good.

4, picture alt attribute

Spiders cannot read picture information, but can read the ALT attribute, set the relevant ALT attribute to let spiders understand the picture, the same reason to increase the friendliness of the search engine, alt attribute to meet the W3G standard.

5, to avoid excessive duplication of web site content

Once small c encountered a site content was deleted the site, and later repaired on the home page, and still did not escape the fate of K, the site repeated content is to be down the right, the same article do not appear in a number of different URLs, too many duplicate content is the search engine does not love. Light to remove duplicate content, heavy cause site was down right even K station. If the site data is deleted and search engines included, in the case of the failure to restore the priority to submit a dead link, to ensure that the site content does not repeat, and then to optimize the follow-up site content.

6, do the preferred domain

The preferred domain means whether the site is with www and no www, and generally we can go through 301 permanent steering to solve this problem, search engine like the only, original. The choice of all the preferred domains is also very important, do not let the same article appear a path, it is finished.

7, the appropriate key words to write tilte, keywords, description, the content of the article

Keyword ranking, naturally write keywords into tilte, keywords, description, the content of the article will improve the keyword ranking, the main reason for the title search engine gave it a high weight, the article appeared keyword not only to improve the site keyword density, while making the site more clear theme, these are search engine like, But also I said is natural insert, not for SEO and SEO, user experience is the most important.

8, reasonable layout of the anchor text inside the station

Station anchor text is the site keyword ranking of the top priority, the article first appeared when the target keyword to do an anchor text point to the home page, you can effectively improve the weight of the home page, you can also enhance the site home page of the target keyword ranking. Excessive optimization may lead to the right to drop, reasonable plate and section articles and the relevant anchor text between the article is a reasonable allocation of weights within the site, an important way to improve effectively.

Today is the first here, another will be supplemented, on the internal optimization have time to discuss together, common progress.

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