Talking about: The main points and mentality of Baidu bid promotion

Baidu pay promotion believe that we are not unfamiliar, many enterprises are doing, now talk about my personal experience and mentality, I hope to give you some help.

Just responsible for doing Baidu promotion, there is no foundation and experience is basically helpless, no clue. Every day to see the Baidu certification inside the video, there are groups of friends in the exchange. But real practice is not the same thing.

Here are a few points I have summed up:

1, the Grouping of keywords is very important,

If a lot of keywords are divided into a group, not every creative can be set on the key words can be read fluent. And the keyword must have a wildcard, so if each promotion unit of the keyword too much, will create creative and keyword mismatch or creative not fluent. Baidu to mind is a group of 15-30 keywords, but in practice to see the finer the better the group.

In the future always listen to the video said to move the object group, and then practice the key words of the star instead of falling! In fact, as long as the group follows the principle of the same word meaning, can also be subdivided into brand words, product words, core words and so on

2, write creative keywords put the first name

Write creative must put the key words in the first sentence, so no matter from the user experience point of view, or Baidu bidding system, the keyword put the first sentence to help improve the click rate.

3. What are the main factors that affect the ranking?

Before always thought is the bid and the keyword star degree dominates the ranking, actually, after the practice found that the biggest influence factor is the click rate. So to constantly test the selling point of their own products which is more attractive, which is a high click rate, the idea of no click rate to delete, the more users like to write the selling point.

It is best to use a, B test method, screen out the selling point of netizens click, have been to these selling points to write ideas, the idea of the click rate will be more and more high.

4, the description of creativity in principle

Be sure to increase the wildcard character, preferably 3 float red is more appropriate, the best idea is two long and a short. That is, the title short, described 1 long, describes 2 short in the principle. A promotional unit is best to put 5 ideas, but also to constantly update the idea.

5, the account update is very important

Ranking is not always the same, so keep on the account to update the key words and ideas. If not updated, the rankings will also fall. The higher the ranking is not the better, the ranking is also determined by the key words of the star and the click Rate, the other also have to see their own Baidu account promotion time is not longer.

Above is I do the promotion two months to get the experience, also not all is the truth, in fact the most crucial is the practice. I hope we can communicate together. In fact, although the bidding is boring, but as long as it is to insist on a search for truth will achieve the goal. In fact, the price is also the impact of ranking, your key words star high but the low bid will not get a good ranking oh, so that the two are stable.

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