Taobao SEO optimization and Baby Details page optimization discussion

We first understand the word seo, SEO is also called search Engine optimization, is for the search law to optimize a ranking technology! Then Taobao SEO is what?

Taobao SEO: By adapting to Taobao search ranking rules, so that the baby to obtain in the Taobao search results in priority to show the optimization technology, Taobao SEO is a sort of Taobao ranking by the rules, the baby to optimize their own to meet the rules Taobao ranking baby, so as to improve our baby's ranking position, access to traffic

Simple point: Taobao seo is a kind of let our baby ranked before the optimization technology! Also known as Taobao search ranking technology!

A. Can bring a lot of traffic

Two. The flow is free of charge

Three. The flow is relatively stable every day

Four. The flow of traffic is more accurate than the through train customers, the conversion rate is higher

Five. The through train is actually the billing version of Taobao search, do not do a good job Taobao search rankings optimization, through train is not easy to do the elements of the 1th: reasonable upper and lower shelf time + reasonable window recommended the time is you upload baby time, the next time is in your baby 7 days after the time of the time, such as my baby on the shelf time for March 1, 2012 10:00 That's my baby's next time off. 7 Days March 8, 2012 10:00 We can control the time to calculate our baby's next time, usually in the plan for the baby on the shelves to consider the baby's shelf time. So what you're doing right now is that your baby can get more exposure in a week's time!

　　

The above picture is a friend of the shop one day hourly flow graph, from which we observe this shop traffic three gold points 10 o'clock in the morning 14 o'clock in the afternoon-16 o ' Night 21 o'clock. So I could deploy the baby on the shelves.

In our one-week deployment of the baby on the shelves each day, the next week when the next to the shelves to use Taobao Backstage window recommendation, to the next shelf of the baby to recommend the window, how many window bit with how much! Many dispensers you have used all the Windows? (The Super Store is a good automatic window-arranging software)

Element 2nd: Title Keywords

Any product has a title, the title is made up of keywords. Taobao SEO, the key to the baby title is roughly divided into three levels: top keywords, two-level keywords, long tail keywords. Top keywords are generally two or three words, search volume is very large, relatively competitive is also very large. Maybe someone will ask, so what kind of keyword is called top key words? It is clear that everyone, such as our common: dress T-shirt women's clothing and so on these are called top keywords.

Two-level keywords are generally composed of three to five words, the search volume is relatively large, relative competitiveness is relatively large less than the top keywords. For example: Spring dress Korean version of the British men's T-shirts are called two-level keywords.

Long tail keywords are generally composed of more than five words, search accuracy is very high, relatively little competition. But the search volume is indeed the least. For example, sleeveless floral Spring dress Korean version of the short sleeve T-shirt and so on.

title = Top keyword + two keywords + long tail keywords + brand words

A title is so born, one of the top keywords and two keywords by: Single product sales shop credit store dynamic scoring single product conversion rate of the greatest impact. and long tail keyword True search accuracy is the highest, this can refer to the Rubik's Cube Amoy words. Here, the use of Amoy words a small skill, do not blindly to the first few high search volume words, you can try to look from the last page, looking for some competitive small search volume of a considerable number of words, this way you can avoid those big explosions.

So what are we going to do before we build the baby title?

① Baby properties of the familiar and subdivision of the perfect, optimize the title of a product is familiar to the product itself.

② excavate the selling point of the product itself, so that it can be more simple to edit the long tail of a competitive word!

③ for a baby using Amoy words Taobao home hot search words list hot search words, such as the hot search for the golden word of the treasure. (See my post http://bbs.paidai.com/topic/86502 inside a detailed description of how to find the golden key words) Everyone look at a formula search flow = Show the amount of x click-through in fact Taobao search and through train have this similar wonderful, Different than Taobao search to see the through train conversion rate is low, precision low.

Buyers search for products, the results of the search page appears the following results.

　　

The same four skirts were shown to them by the buyer's search. Which one has a high click rate? This is about the baby. Product Map Optimization. If we have done in front of the perfect, and finally appeared in the buyer just because the product map does not good enough to attract people, the buyer directly across without clicking, is not halfway? A good product map can be firmly attracted buyers eyeball, improve the click rate!

Then the buyer clicks on the baby and enters our store. Go on, baby. The secret of the details page we want to clear a concept, the buyer first landing shop is not the home page, so that our baby details pages, it directly determines whether the shop can be the first time to seize the consumer's purchase impulse.

In general, there are two extremes: either a little text message or a few pictures. Or a whole bunch of pictures. From top to bottom, the page is very long. Baby Details page is not that the longer the better, nor the shorter the better. The key is to be based on the actual situation of the baby layout, each layout should have related marketing, to avoid the idea of the buyer or thinking suspended. We look at quanta every day, and we know exactly which baby has a high or low jump rate. What causes the buyer to see a few eyes and then flee?

Skip reason 1: Baby is not what the buyer wants.

This time our affiliate marketing will play a role, this baby is not what you want, you can look at the other baby!

Skip reason 2: No clear understanding of the concept of shop service when the buyer browses, the next step is to consider the quality of the baby. Just looking at the baby page is not enough. Buyers should have a sense of the strength of the shop itself, clear knowledge of the history of the store or brand awareness, will take into account the issue of postage, after-sale and other related shopping factors. For example, you can let the shop seven days without reason return genuine protection fake one compensate three such factors clearly and reasonably appear in the Baby details page can give buyers a reassurance!

Skip Reason 3: The price is not suitable for buyers from the top to the next look, the basic understanding of the baby want to buy, but may take into account the price factor, the buyer flinched. If this time on the Baby details page has our promotional display area, we can be to a large extent to the buyer's attention to the activities of the movement.

　　

Original address: http://bbs.paidai.com/topic/92418