The 5 most common mistakes in search engine optimization

Search Engine | optimization I think it is absolutely necessary to generalize some of the most frequently occurring problems in search engine optimization and provide them to those who want to get a higher ranking in search results. I listed below the most common search engine Optimization 5 misunderstandings and the corresponding solution, which is the web designer most likely to make a few major mistakes, is called "horseshoes, striking difference."

One of the myths: rampant keywords
Problem Analysis:
When it comes to optimizing the homepage, hate doesn't cover all the possible keywords. We can often see a web site with a large number of keywords piled into the homepage title. The designers of these websites obviously want to optimize all the keywords in the homepage. I'm afraid they don't know that this will backfire. For example, suppose a Web site has more than 12 keywords in the title tag of its home page. Let's see what the results are-most often, none of these 12 keywords can get a higher ranking in search results. Why, then? The reason is simple, because no one keyword can meet the high ranking required keyword density or repetition times. Especially for those more popular keywords, to be in the fierce competition to get a better ranking, often on the keyword density (repeat frequency) has higher requirements. Web designers who simply list a large number of keywords in order to improve their rankings will only make things worse. From the point of view of search engine optimization, the key words will be less than the effect of a multiplier.
Solution:
The optimization of the home page should be limited to up to three key keywords. If your keywords are too hot, you can only optimize them around one or two keywords in order to improve your competitiveness. The home page, title, and meta tags should be optimized around the top three most important keywords. Like the Abakus Company's website homepage (index page), is around ' Internet Marketing ', ' Web promotion ' and ' search engine optimization ' These three keywords/phrases optimize, received the very good effect.
Profile:
The home page should be optimized around the three most important (and most appropriate) keywords, and remember that the best keywords are not more than 3. If the keywords are in a very hot area, you can only optimize around one or two keywords. But if your business does fall into the category of "targeting opportunities," then you can choose not to have more than 4 to 5 keywords to optimize. Make sure your page title is no more than 7 words (between 30 and 40 letters) in length. In the body of the Web page should be guaranteed to repeat at least three times more than the key words. Don't forget that each page is a potential "bridge page" for search engines. So for other keywords you can completely in other pages to do the corresponding optimization, do not squeeze to the homepage to optimize, because that will not achieve the desired effect.

Myth Two: Simple replication of content in header (header) field
Problem Analysis:
This is the site design due to the natural inertia of people and the most likely problems. The most common is that when a web designer in Dreamweaver or whatever use "save" to create a new content of the page, it is easy to ignore the new page copied over the old header field I think we have seen this site, but also a lot. The titles and meta tags (meta tag) of each page in these sites are exactly the same, with only a different content visible to the naked eye. And if you look at it a little bit, you'll find a lot of these sites. The page titles for each page are meaningless content such as "my site. com". It is really a pity to waste the title. Search engine industry leader Google has always been particularly concerned about the keywords appearing in the title tag. And in fact, for a Web site, it's impossible to have the same content and themes for each page. So it can be optimized according to different keywords, to improve the ranking of search results in well-known search engines.
Solution:
When designing a website, it is best to follow a design style. I usually first use the template to do the Web content, but in the end must be sure that each page content and background code have done the corresponding optimization. So on my entire site, you won't find a page with the same title tag, and each page will have a different description tag. Keep this in mind: each page of a site is a Stop page (Entry page: Also called bridge), so every page should strive to do the best optimization.
Profile:
In the internal pages of the site, avoid duplicate title tags and description of the page, pay attention to each page and make overall optimization. Also, do not ignore the optimization of labels in the field.

Myth Three: Unnecessary frame structure (framesets)
Problem Analysis:
Framework (frame) structure of the site design in the overall and site maintenance has a comparative advantage, but this design is not necessarily necessary for web designers. And because few web designers know how to do the right thing to optimize a frame-structured web page, the rankings are generally quite low. To verify my point of view, you just use the phrase "browser does not support frames" in Google, and look at the results of the search. We can find Lius search results. To be honest, this Lius site using frame has to do the right search engine optimization. Their current optimization is really bad. Such sites are rarely ranked among the top 10 in any search engine. However, if you have only one sentence in the noframe tag: "Your browser does not support frames/browser does not support frames" it would be a good idea if you want someone else to find you on the search engine.
Solution:
You can think of the noframe tag as the homepage of an ordinary text content. The optimization is similar to a regular web page, but it is important to include a link to your frame page in your <NOFRAMES></NOFRAMES> area.
In addition, if an internal page positioned in a frame structure is invoked by the user to a separate window to open, the frame structure loses its navigational advantage. This clearly contradicts the original intent of the framework design. To allow users to view your pages only through the entire frame, we can consider using the JavaScriptProgram (script) to protect and control the frame. Just use the following statement instead of the HTML <BODY>, and point frameset.html to your frameset file. Most browsers can support it.
<body/uploadpic/2007-3/2007310214237155.gif "align=absmiddle> http://www.yoursite.com/frameset.html& #39;; " >
In addition, the use of CSS layer positioning, Iframe (inline frame: Inline frame), or other methods can achieve the effect of the frame structure. But unless you have to use frame structure, we generally do not advocate this kind of structural design. For more optimization of frame structure, see "The optimization techniques of frame-type Web pages".
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