The 5 most common mistakes in search engine optimization

Source: Internet
Author: User
Original: Alan Webb
Compiling: Karen
I think it is absolutely necessary to generalize some of the most frequently occurring problems in search engine optimization and provide them to those who want to get a higher ranking in search results. I listed below the most common search engine Optimization 5 misunderstandings and the corresponding solution, which is the web designer most likely to make a few major mistakes, is called "horseshoes, striking difference."
One of the myths: rampant keywords
Problem Analysis:
When it comes to optimizing the homepage, hate doesn't cover all the possible keywords. We can often see a web site with a large number of keywords piled into the homepage title. The designers of these websites obviously want to optimize all the keywords in the homepage. I'm afraid they don't know that this will backfire. For example, suppose a Web site has more than 12 keywords in the title tag of its home page. Let's see what the results are--most often, none of the 12 keywords can get a higher ranking in search results. Why, then? The reason is very simple, because there is no first-class keyword to meet the higher ranking of the required keyword density or repetition times. Especially for those more popular keywords, to be in the fierce competition to get a better ranking, often on the keyword density (repeat frequency) has higher requirements. Web designers who simply list a large number of keywords in order to improve their rankings will only make things worse. From the point of view of search engine optimization, the key words will be less than the effect of a multiplier.
Solution:
The optimization of the home page should be limited to up to three key keywords. If your keywords are too hot, you can only optimize them around one or two keywords in order to improve your competitiveness. The home page, title, and meta tags should be optimized around the top three most important keywords. Like the Abakus Company's website homepage (index page), is around ' Internet Marketing ', ' Web promotion ' and ' search engine optimization ' These three keywords/phrases optimize, received the very good effect.
Profile:
The home page should be optimized around the three most important (and most appropriate) keywords, and remember that the best keywords are not more than 3. If the keywords are in a very hot area, you can only optimize around one or two keywords. But if your business does fall into the category of "targeting opportunities," then you can choose not to have more than 4 to 5 keywords to optimize. Make sure your page title is no more than 7 words (between 30 and 40 letters) in length. In the body of the Web page should be guaranteed to repeat at least three times more than the key words. Don't forget that each page is a potential "bridge page" for search engines. So for other keywords you can completely in other pages to do the corresponding optimization, do not squeeze to the homepage to optimize, because that will not achieve the desired effect.
Myth Two: Simple replication of content in header (header) field
Problem Analysis:

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