The benefits of website access analysis for SEO

Source: Internet
Author: User

statistical analysis , it should be said that every SEO must be good at the skills. As for the analysis of website statistics, according to some of their experience, share with you the relevant skills. ( posted on 2012-3-24 23:12)

It is easy to apply for a statistical account, and now there are a lot of statistical service providers. However, these programs typically provide only the most basic features, such as the number of hits, the number of unique visitors, the search terms found on the site, the IP address of the site visitor, and the geographic location of the site visitor. With this basic information you can know the source of the site visitors, but if you need to know other statistics, you need to add additional website statistics packages.


If you need more powerful web statistics software, there are some free online tools to choose from. The most famous is Google Analytics, which provides most of the features you need, including keyword tracking for AdWords and other spot-ranking programs. There are also a large number of web statistics software that need to be paid for, some running on a software vendor's server, and some running on your own server. Find the right software so you can get all the information you need to determine your SEO results.
There are a number of principles that need to be adhered to when analyzing statistical data on a website. These basic principles help to understand the statistical data of the website and also help to improve the SEO accordingly.

    1. Basic statistics: The basic Statistics (baseline statistics) is to collect the statistics of the website before implementing the SEO, and to record statistics such as the average number of visitors per day of the website. After the implementation of the various measures of SEO, you can compare the new data with these previously recorded historical data, from which you can know whether the SEO measures are effective. If the statistics do not improve, it is necessary to adjust the measures that have already been implemented, possibly because of what has been done wrong, or perhaps some parameters need to be adjusted. Benchmarking helps you understand the current state of SEO work.
    2. Recommended website: the recommended website (referring Web site) is the site visitor's source. If you use Google's AdWords bid-ranking ads, it's possible that a recommended site is one that has an ad posted. If you write articles or emails that are posted on the web, the sites that publish them are likely to be recommended sites.
    3. Recommended keywords (paid and natural): Another most useful website statistics software is keyword tracking (keyword tracking). Most statistical software can track paid and natural keywords. Different software can track the difference in paid keywords, but almost all of these software can track the natural keywords.
    4. Other statistics: There are also some statistics that can be traced. These results contribute to an in-depth understanding of the traffic on the site, the behavior of site visitors, and the relationship between the data and the geographic location and technical parameters of the visitor. These statistics include: A, page traffic. B. Number of unique visitors. C. The keywords used by the visitor in the search engine. D, the page visited. E, location information. F, technical parameters (browser, operating system, etc.).


Learn how to track the effect of SEO can help to use a variety of resources on the effect of SEO analysis, and based on the site to make changes to improve the site rankings and ease of use, so as to increase the site sales conversion and profit.

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