The box office in the future will catch up with the big data interpretation of "small age 3"

On September 6, July 25, Director Han's debut, "coming soon", premiered at, while director Guo siniang's "little age 3: The Golden Age" was released one week earlier than "coming soon, that is, it was officially released on July 6, July 17. Han and Si Niang had never lacked any topics or followers, and the film was in the same phase, it attracted the enthusiastic attention and discussion from fans and media in both camps. The comparison is inevitable. The two sides have launched a comprehensive fight on their respective public charm, topic influence, film reputation, and box office data. Below we will explore from some data, han vs the four Niang box office competition, who will laugh at the end.

1. Guizhang vs siniang's public charm

Han has been with Sissy for a long time, and various cool-playing interactions between the two sides have repeatedly aroused fans' alarms. For a long time, the fans of Guo Zhang and Si have been on average, however, "coming soon" caught up with Han's first Director. The media gave more attention and expectations to Han than the four mothers who have captured the third small age series, before and after the film was pushed, Han's media popularity was slightly higher than that of Si Niang. on Baidu's index, Han also showed that Guo jingming was slightly higher than about 60 thousand by a factor of over 50 thousand. According to statistics, in February before the film was released, Han received 63 thousand of media attention and 3.21 million of public attention, slightly higher than 57 thousand and 2.52 million of Siang's.

Three months before the release, movies in "coming soon" and "little time 3" are almost the same. Nearly 3.87 million of the public attention in "little time 3" is slightly higher than 2.73 million of that in the future, however, in terms of media attention, we will be no longer ahead of mini-era 3. Combined with the appeal of movie stars, Xiao-times 3 will have Yang Mi, and then there will be no screen-screen couples Feng Shaofeng, by comparison, the overall appeal of siniang vs guizang's box office is equally different.

2. Large numbers of young women

Compared with the audience, I have to say that once again, Han and Si Niang are "killing each other". According to the data, in the future, we will aim at the young and lovely groups of soft girls in the age of life and small. In the age of small 3, we will have over 74.8% million sisters and 64.5% of female audiences in the future, the audience after the 90 s of the two films account for a large proportion. Over 80% of the audience in the small age 3 were post-90. In terms of the geographical attributes of the audience, the first-and second-tier cities in age 3 account for 64% of the audience, and the second-tier cities in the future account for 69% of the audience, high audience overlap. In the face of such a consistent target audience, the film propagandists have to bid their brains to make some tricks. According to the "coming soon" Advertiser, apart from the traditional propaganda techniques, in the future, we will launch pre-sale and promotion activities with nine e-commerce companies to expand the influence of the film. Of course, in propaganda, little ERA 3 has also been fully accurate. In addition to music videos and special series, the Internet and offline joint promotion of the trend has also made great efforts to publish a total of 22 articles, make full use of the influence of the Internet to contribute to the box office.

3. reputation contention Han wins Si Niang

There have always been a variety of sayings about movie box office, such as box office, box office, and so on. According to the movie rating data collected by the octopus collector on Douban and Guevara websites, Han's "coming soon" (7.9 points) koubei is far better than Guo jingming's "small age 3" (4.2 points). facts have proved that in the new age of Internet, good reputation can present a snowball effect in subsequent promotions, although the zero-point box office rate for the future premiere will be lower than that for the small age 3, as of August 3, there will be no difference between the zero-point box office performance and the small age's box office performance in the future, both of which have broken 0.5 billion, good reputation will bring considerable box office returns in the future, and we can easily draw a conclusion based on the schedule of the next two films, the post-office strength of "coming soon" is higher than that of "small age 3". It is an inevitable result to catch up with the box office of "small age 3.

 

Although Han's "coming soon" is a little better than Sissy's "little age 3" in the single-chip box office, the sissy little age series has accumulated an astonishing 1.3 billion box office, never lose. In the audience and the media, Han and Si Niang achieved a win-win comedy result.