The creation of Internet entrepreneurship 1-Preface

about the author：

My name is Slava Akhmechet, I am one of Rethinkdb's founders, RETHINKDB is an open-source distributed database designed to help developers and operations teams deal with unstructured data, which users can use as a database to build their own applications. We are hiring now, and we welcome those who are interested to join us.

How to choose a creative 2015

On the macro level, according to my experience, I think one of the important things that a start-up company needs to know is that the response of the innovation market is very efficient. If the market environment is suitable for a start-up, it is very likely that there are already many similar startups in the market. And vice versa-if there is no start-up in the market, it is very likely that the market is unfriendly, so startups don't come out.

On this level, startups are like an organic organism. As long as the ecological environment is suitable, there will be life existence. The difference is that startups are living in the economic environment rather than the real ecological environment.

This situation will greatly affect how you choose your ideas, because the technology business is often a king defeated the situation, win you will get all, lose you will blow them out. So the first company to solve customer problems accounted for more market share than all the other companies added together. So if you already have a company like your idea that exists in that market, then you're unlikely to be able to replace it.

Traditional wisdom often tells us that startups need to go to the point of thinking about the problems they encounter, but it's always a bit too much to filter out which ideas are right for starting a business. Market reaction efficiency predicts that if a problem is really valuable and can be solved, then there is a good chance that the problem has been solved. Conversely, if the problem has not been resolved, then it is possible that the solution to the problem has architectural reasons so that it is impossible to solve it.

It is really a winning strategy for investors to encourage entrepreneurs to solve different problems, because the law of large numbers determines that the winning balance tends to be on the investor's side. Most of these startups are likely to fail, but it doesn't matter, as long as the net is big enough for the investors to invest enough, so long as one or two of them succeed, it will make a lot of money, because, as I said before, it's a game of kings and losers, The winner will win almost every share of the market.

However, this is a very bad strategy for the entrepreneur, because the big data law determines that the winning side is not on their side. A single entrepreneur does not have enough money to try to solve a number of different seemingly valuable problems to achieve the desired results. So entrepreneurs need to be more careful to filter their ideas and find the ideas that are most likely to succeed.

If you cannot replace a technology company that already exists, and it is likely that the market environment does not allow those unresolved problems to be solved, would it be easy for you to build a successful startup in that market?

A seemingly absurd solution is that, in the bud of a startup, we don't think about finding our entrepreneurial ideas by solving the problems that exist, but rather to consider the changes in the economic environment and the opportunities that this change brings, and find our entrepreneurial ideas.

Like the ecological environment, the economic environment is also unstable. The compass of society is often changed. The political environment will change according to the social morals, and a country will be changed by absorbing the free and loose legal provisions. People living in the developing world will slowly become wealthy. When a technology reaches a critical point, it requires only a few minor improvements, and the technology can lead to a leap from quantitative to qualitative.

Changes in the environment have freed up entrepreneurial opportunities. And because the technology business is a king defeated the environment, so if you can first enough to realize the market changes and then immediately enter the market and bring a viable solution to the market, this will greatly increase your long-term occupation of the market success probability.

So in the early days of the venture to compete ask yourself-what is the world changing and what can I do about these changes? Once you have determined that the entrepreneurial environment has changed and that it is not too late to enter the market, you should be able to find your ideas to start your own business by following the idea of "solving unresolved problems" mentioned above.

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quoted English original : http://www.defmacro.org/2015/02/25/startup-ideas.html

Original/Translator	knowledge sharing public number	CSDN
Heaven Zhuhai Branch Rudder	Techgogogo	Http://blog.csdn.net/zhubaitian

The creation of Internet entrepreneurship 1-Preface