The difference between reality and internet shopping

In recent years, the network has rapidly infiltrated into every aspect of our daily life, so that e-commerce can flourish. According to statistics, more than half of the domestic users have browsed E-commerce sites, but also a considerable proportion of netizens have had the experience of online shopping. So, what is the difference between online shopping and real-life trading methods? Why do internet shopping attract netizens to flock to it? Can shopping on the internet make people feel at ease? ...... This kind of question must be a lot of friends want to know. We will resolve them in the following paragraphs.

Understanding the real experience of goods VS. Image perception

For consumers accustomed to traditional shop shopping, this may be where he or she feels the biggest difference from online shopping. In the "face-to-face" mode of trading, consumers can not only see the goods in kind, but also to try, wear clothing, touch fabric, taste food and so on the corresponding purchase before experience. And in the online shop shopping goods, in addition to the text description, only through the display in the window of the picture to perceive the product from the appearance, such as Figure 1.

Sales balance Vs Selling bias

In real life, whether it is necessities of life, clothing, clothing, household goods or transportation, there is a large number of consumer goods to patronize. And in the online shop, due to some restrictions and some consumers have not yet shaken off the traditional concept of consumption, only certain types of goods are particularly favored by netizens. The first is books, audio-visual products (such as CDs) and female consumer goods (such as cosmetics, clothing, jewellery, etc.) as shown in Figure 2, the former is because the online price is much lower than the reality, but also to ensure that the genuine, some goods also support the purchase, while the latter fulfilled the phrase "women's money Best earned" (Many women are impulsive consumption practitioners), of course, price concessions, the range is also one of the reasons. followed by electrical appliances, computers, digital, communications products and ticketing category, which has a certain relationship with the composition of domestic users, many proficient in the network, a long time to surf the internet are it and related industry practitioners, and netizens mostly young people, the trust of E-commerce is higher. Third, financial services and online education, these two types of dependence on the network can form consumer behavior.

Product display solid showcase vs Virtual Window

The sale of goods in the physical stores, the need to place goods on the shelves, for consumers to visit and buy. In this way, the number of goods sold by the store will be limited to a considerable extent by the size of the shop area. And in the online shop because the goods are placed in the virtual window, so as long as sellers have enough supply, you can through the network platform Unlimited display.

Business hours limit vs unrestricted

At present, most of the domestic shopping malls, shops and other consumer places have business hours limit. And in the online shop there is no restriction of this problem, 24 hours a day, users can browse the merchandise at any time, the purchase order.

Payment method Face-to-face payment VS online payment

In real life after the purchase behavior, consumers need to immediately pay the merchant equal cash or credit card. And online shopping, you can use the Post office remittance, bank wire transfer, bank online payment, cheque payment, cod payment, etc. Among them, most of the payment methods can be directly completed online, received goods before payment is more convenient, but a small amount of payment to get the appropriate place to fill out a money order. Moreover, some payment methods also require additional payment fees.

Goods shipped immediately extracted vs waiting for delivery

In the physical shop after the purchase of goods need to take directly away, if it is larger, heavier goods can be unified delivery by merchants (such as electrical appliances and so on). and online shopping not only to pay the freight (some by the seller to pay or buy the designated gold goods after free shipping), as shown in Figure 3, also need to have an order after the waiting process. At present, in addition to the Post Office also appeared a lot of logistics companies, they have played an important role in the network transactions can not be ignored. With the current distribution of urban goods, the fastest general need within 1 hours to be delivered, and the length of 2 days.